Vallarta Supermarkets

Vallarta Supermarkets is a family-owned grocery chain that has been serving the California community since 1985. Founded by Enrique González Sr., the company began as a small butcher shop in Van Nuys, California, focusing on traditional Mexican cuts of meat.

Over the years, Vallarta has expanded to over 50 full-service markets across the state, making it one of the largest Latino-owned supermarket chains in California.

The supermarket chain offers a wide array of products and services tailored to the tastes and needs of the Hispanic community. Their departments include:

• Carnicería (Butcher Shop): Professional butchers provide personalized service, offering a variety of meats cut to order, including traditional Mexican cuts like ranchera, diesmillo, and lomo de res.
• La Cocina (The Kitchen): A hot food section featuring ready-to-eat meals with authentic flavors, allowing customers to enjoy freshly prepared dishes.
• Pescadería (Seafood): A wide selection of fresh fish and seafood, including ceviche made fresh daily.
• Panadería (Bakery): An extensive range of freshly baked goods, including breads, rolls, pastries, and cakes, many of which are traditional Mexican confections.
• Tortillería (Tortilla Shop): Authentic homemade tortillas made fresh throughout the day, along with tamales available at any time.
• La Isla Juice Bar: Offers aguas frescas, wellness shots, and fresh juices made to order, providing refreshing beverages that complement the store's offerings.

In addition to these departments, Vallarta Supermarkets provides a variety of services including check cashing, bill payment, and money transfers. This aims to be a one-stop shop for the community’s needs.

The company's commitment to quality and customer service is evident in its core values: customer service, respect, commitment, integrity, humility, and teamwork. These principles guide their operations and interactions with customers, ensuring a welcoming and authentic shopping experience.

Location and Presence

Vallarta Supermarkets operates over 50 locations across California, primarily in Southern California. Key counties where stores are located include:

• Ventura
• Los Angeles
• San Bernardino
• Kern
• San Diego
• Santa Barbara
• Tulare
• Orange
• Fresno
• Burbank, CA
• Visalia, CA
• Modesto, CA
• Victorville, CA
• Carson, CA
• Lancaster, CA

Their headquarters are located in Santa Clarita, California.