Upward Projects Holdings

Upward Projects Holdings is a hospitality company based in Phoenix, Arizona, dedicated to creating inspired restaurants deeply connected to the communities they serve.

Founded in 2001 by Lauren Bailey and Craig DeMarco, the company has grown to operate multiple restaurant concepts across Arizona and Colorado.

Restaurant Portfolio

• Postino WineCafé: A wine-focused café offering a curated selection of wines paired with shareable plates for a relaxed, social dining experience.
• Joyride Taco House: Serving authentic Mexican-inspired tacos and dishes in a vibrant atmosphere.
• Federal Pizza: Combining classic and contemporary pizza styles with a diverse menu in a unique setting.
• Windsor: A neighborhood restaurant and bar providing a welcoming environment with American classics and craft beers.
• Churn: An ice cream shop known for homemade flavors and an artisanal approach to frozen desserts.

Company Size and Mission

Upward Projects Holdings operates 12 restaurants across Arizona and Colorado.

Their locations include cities such as Phoenix, Tucson, Tempe, and Denver.

The company's mission is to create spaces where friends can eat, drink, and feel good, fostering a strong sense of community and connection.

Growth and Leadership

In 2018, Upward Projects received growth capital from a private equity firm to support expansion and development initiatives.

The leadership team includes co-founders Lauren Bailey and Craig DeMarco, who continue to drive the company's vision and growth.

Community and Quality Focus

Upward Projects Holdings is committed to providing authentic and inspiring dining experiences with a focus on community engagement and high-quality offerings.

Locations

• Atlanta, GA, USA
• Nashville, TN, USA
• Tucson, AZ, USA
• Tempe, AZ, USA
• Phoenix, AZ, USA
• Surprise, AZ, USA
• Dallas, TX, USA
• Houston, TX, USA
• Austin, TX, USA
• Denver, CO, USA
• Boulder, CO, USA
• Westminster, CO, USA
• Longmont, CO, USA
• Raleigh, NC, USA