Under Armour

Under Armour, Inc., founded in 1996 by Kevin Plank, is a leading American sportswear company headquartered in Baltimore, Maryland. The company specializes in designing, marketing, and distributing innovative athletic performance apparel, footwear, and accessories aimed at enhancing athletic performance.

Under Armour's product range includes a variety of items such as athletic shoes, t-shirts, jackets, hoodies, pants, leggings, shorts, athletic bras, and accessories like bags, gloves, caps, and protective gear.

They also produce uniforms for sports like American football, basketball, and soccer.

Company Presence

The company has a strong presence in the United States, with 167 stores across 40 states and territories as of January 1, 2025.

California leads with 15 stores, followed by Texas with 14, and Florida with 11.

Commitment to Sustainability

Under Armour is committed to sustainability and environmental responsibility.

By 2027, they aim to implement sustainability and circular design principles in at least half of their products.

Additionally, they plan to:

• Eliminate 100% of biocides and fluorine DWR in their products by 2025
• Reduce greenhouse gas emissions by 30% by 2030

Community and Employee Initiatives

The company invests in community engagement and employee well-being.

They are working to create opportunities for millions of youth to engage in sports by 2030. They also support their employees through initiatives that advance diversity, equity, and inclusion.

Locations

Under Armour maintains offices and facilities in several key locations, including:

• Baltimore, MD, USA (headquarters)
• Elizabeth, NJ, USA
• Hollywood, FL, USA
• Minneapolis, MN, USA
• San Diego, CA, USA
• Everett, WA, USA

Mission

Under Armour's mission is to empower those who strive for more, inspiring individuals with performance solutions they never knew they needed and can't imagine living without.