Truluck's

Truluck's is a premier dining destination specializing in high-quality seafood and steakhouse cuisine, well-known for its commitment to sustainability and exceptional service. Since its founding, Truluck's has created an upscale experience for guests seeking fresh, sustainably sourced seafood in an elegant setting.

Established in 1992 with its corporate headquarters in Dallas, Texas, Truluck's has expanded to 12 locations across the United States, including Miami, Florida, offering a luxurious dining experience with a focus on freshness and quality.

Company Facts

• Founded: 1992
• Headquarters: Dallas, Texas, USA
• US Locations: 12 upscale restaurants
• Parent Company: Independent

Business Model and Operations

Truluck's operates upscale seafood and steak restaurants emphasizing sustainable sourcing practices and delivering exceptional dining experiences. The company is dedicated to maintaining the highest standards in quality and service across all its locations.

The focus on sustainability and premium ingredients positions Truluck's as a leader in the luxury seafood dining segment, attracting discerning customers who value ethical sourcing and culinary excellence.

Menu & Popular Products

Truluck's menu highlights a range of fresh and carefully prepared items, showcasing both seafood and steak specialties.

Popular dishes include Fresh Florida Stone Crab Claws, Lobster Bisque, Miso-Glazed Seabass, and Prime New York Strip. Additionally, the menu features Jumbo Lump Crab Cake, Sesame Seared Tuna, South African Cold-Water Lobster Tail, and the classic Key Lime Pie dessert.

Market Position and Competition

Truluck's holds a strong position as a high-end seafood and steakhouse dining option, competing with other upscale establishments throughout the United States. Its focus on sustainability and quality differentiates it in a competitive luxury restaurant market.

The brand appeals to customers seeking refined dining experiences where fresh seafood and premium steak are centerpiece offerings alongside attentive service.

Global Presence and Expansion

Truluck's currently operates 12 locations across key US cities, including Miami, Austin, Dallas, Houston, and Washington, D.C.

While the company has established a substantial regional footprint, specific future expansion plans have not been publicly disclosed, signaling a focus on maintaining quality at existing venues.

Contact Information

Corporate Headquarters:
2401 McKinney Ave., Dallas, TX 75201, USA

Phone: (214) 220-2401
Customer Service: (214) 220-2401
Website: trulucks.com
Careers: trulucks.com/careers/