truenorth

True North Energy, established in 1999 through a 50/50 partnership between the Lyden Family and Shell Oil US, is a prominent fuel and convenience store operator.

The Lyden Family, with a legacy dating back to 1919, has been instrumental in the company's growth and success.

Operating under the truenorth brand, the company has expanded its footprint across several states, including Ohio, Illinois, Wisconsin, and Michigan. This expansion reflects their commitment to providing quality fuel and convenience services to a broad customer base.

True North Energy's mission is to be the community's first choice for premier fuel and convenience retail.

They are dedicated to continuously enhancing the customer experience through growth, quality operations, and the development of their team members.

The company's vision is to be recognized by guests, team members, partners, and competitors as an industry leader in fuel and convenience retail.

Their core values include operating with the highest level of integrity, embracing excellence, respecting diversity, ensuring the health and safety of their guests and team, reinvesting in the communities they serve, and recognizing that profitability is essential to future success.

A key aspect of their customer service is the truGX program, which stands for "true Guest experience."

This program emphasizes fast, friendly, and clean service, guided by seven service standards that ensure guests receive exceptional service while shopping in their stores.

In addition to operating their own stores, True North Energy is one of the largest Shell-branded wholesalers in the country, supplying fuel to independent dealers in Illinois, Ohio, Michigan, and surrounding areas.

They offer a range of services to their dealers, including:

• Brand image programs
• Incentive and upgrade programs
• Field marketing assistance
• Environmental expertise and training
• Discounted equipment opportunities

Locations

The company's headquarters are located in Elmhurst, Illinois, with additional locations in:

• Cuyahoga Falls, Ohio
• Naperville, Illinois
• Columbus, Ohio

This strategic placement allows them to effectively serve a wide range of customers across multiple regions.