Tru by Hilton

Tru by Hilton is a modern hotel brand offering a fresh and affordable lodging experience. It combines functionality with a spirited atmosphere. Launched in 2016, Tru by Hilton has rapidly expanded to over 300 locations across the Americas and Vietnam by 2025.

The brand appeals to a broad range of travelers with efficiently designed guest rooms featuring rolling desks, oversized windows for natural light, and bright, spacious bathrooms.

Tru by Hilton emphasizes a reimagined lobby space, known as "The Hive," covering 2,880 square feet. This space includes areas for work, play, dining, and relaxation, with amenities like a pool table, foosball, and comfortable workspaces with fast, free Wi-Fi.

A standout feature is the complimentary hot breakfast with the signature "Top It" breakfast bar that allows guests to customize meals with various toppings. The 24/7 "Eat. & Sip." market provides local and regional snacks, drinks, wine, and beer at any time.

The brand is committed to being pet-friendly, welcoming four-legged guests and offering designated play areas. Modern fitness centers are also available, equipped with barre, resistance bands, free weights, cardio, and flexibility gear.

Locations and Presence

As of 2025, Tru by Hilton has a significant presence in the United States with 307 locations across 42 states and territories. The top states by number of hotels include:

• Texas with 42 locations
• Florida with 26 locations
• North Carolina with 21 locations

Notable cities hosting Tru by Hilton hotels are San Antonio, TX, and Jacksonville, FL, each with four hotels.

Internationally, the brand has expanded to Canada, Mexico, and Vietnam. Further plans include expansion in the Caribbean and Latin America with upcoming openings in Brazil, Costa Rica, the Dominican Republic, Mexico, and Puerto Rico.

Additional U.S. Locations

• Columbia, SC, USA
• Durham, NC, USA
• Cedar Rapids, IA, USA

For travelers seeking a modern, affordable, and pet-friendly lodging experience, Tru by Hilton delivers a consistent and enjoyable stay with a focus on value and guest satisfaction.