Trek Bikes

Trek Bicycle Corporation, founded in 1976, is a leading American manufacturer of bicycles and cycling products. Headquartered in Waterloo, Wisconsin, Trek offers a diverse range of bicycles, including road, mountain, hybrid, and electric models. These cater to cyclists of all levels.

Their product lineup features innovative designs such as the Madone series, known for its aerodynamic performance, and the Domane series, celebrated for endurance capabilities.

Accessories and Apparel

In addition to bicycles, Trek provides a comprehensive selection of cycling accessories and apparel under the Bontrager brand. This includes helmets, tires, wheels, handlebars, saddles, and clothing, all designed to enhance the cycling experience.

Trek's commitment to quality is evident in their in-house manufacturing processes, particularly in carbon frame production, ensuring high standards and performance.

Global Operations and Reach

Trek operates globally, with a network of over 1,700 independently owned bicycle shops across North America and subsidiaries in Europe, Asia, and South Africa.

Their products are distributed in 90 countries worldwide, reflecting their extensive reach in the cycling industry.

Locations

Trek's key locations include:

• Madison, WI, USA
• Waterloo, Wisconsin, USA
• Subsidiaries in Europe
• Subsidiaries in Asia
• Subsidiaries in South Africa

Sustainability and Social Responsibility

The company is known for its commitment to sustainability and social responsibility. Trek actively promotes cycling as a solution to global challenges such as climate change and urban congestion.

Their initiatives include the "1 World 2 Wheels" campaign, encouraging people to choose cycling over driving for short trips, and the "All In" program, aimed at fostering diversity and inclusion within the cycling community.

Company Values and Innovation

Trek's dedication to innovation, quality, and community engagement has solidified its position as a prominent and respected brand in the cycling world.