Tbwa Chiat/Day Inc

TBWA\Chiat\Day Inc. is a prominent American advertising agency renowned for its innovative and disruptive marketing strategies. Established in 1995 through the merger of TBWA and Chiat\Day, the agency operates as the American division of TBWA Worldwide, part of the Omnicom Group.

The agency's philosophy centers on "Disruption", a concept introduced by Jean-Marie Dru. This aims to challenge conventional marketing norms and create business-changing ideas for clients. Notable campaigns include Apple's "1984" commercial introducing the Macintosh computer and the Taco Bell Chihuahua campaign.

Services Offered

TBWA\Chiat\Day provides a comprehensive suite of services, including:

• Brand strategy
• Integrated communications
• Shopper marketing
• Digital and interactive marketing
• Customer relationship management (CRM)
• Media planning and buying

The agency's diverse clientele features global brands such as Adidas, Apple, Henkel, McDonald's, Nissan, and Singapore Airlines.

Global Presence and Offices

TBWA\Chiat\Day operates offices in several major cities, including:

• Los Angeles at 5353 Grosvenor Blvd, CA 90066
• New York City at 488 Madison Avenue, NY 10022
• Nashville
• Mexico City
• Union City, NJ, USA
• Las Vegas, NV, USA
• Stamford, CT, USA
• Oklahoma City, OK, USA
• Miami, FL, USA

Company Scale

As part of the TBWA network, the agency benefits from a vast infrastructure with over 11,000 employees across 307 offices in 114 countries. This extensive network enables TBWA\Chiat\Day to deliver integrated marketing solutions that resonate globally.

In summary, TBWA\Chiat\Day Inc. is a leading force in the advertising industry, committed to delivering disruptive and impactful marketing solutions that drive brand success and consumer engagement.