Tatte Bakery and Café
Tatte Bakery and Café
Industry
About Tatte Bakery and Café
Tatte Bakery & Café is a renowned American-Mediterranean bakery and café chain that has been delighting customers with its artisanal baked goods and café fare since 2007. Founded by Israeli-born Tzurit Or, the establishment began as a home-based operation. Tzurit baked 20 hours a day to meet demand at Boston's Copley Square Farmers' Market.
Her dedication and passion led to the opening of the first brick-and-mortar location in Brookline, Massachusetts, in 2008.
Heritage and Atmosphere
The name "Tatte" nods to Tzurit's heritage; in Yiddish, "tatte" means "daddy," but young Hebrew speakers often use it to refer to their grandmother, "savta."
This endearing term reflects the familial and welcoming atmosphere that Tatte aims to provide, emphasizing community and comfort.
Growth and Locations
Over the years, Tatte has expanded significantly, with 44 locations primarily in the Greater Boston area and the Washington, D.C. metro region.
The company has additional locations in:
- Brookline, MA, USA
- Boston, MA, USA
- Cambridge, MA, USA
- Washington, DC, USA
- Arlington, VA, USA
- Elmsford, NY, USA
- Ridgewood, NJ, USA
Menu and Signature Dishes
The menu offers a harmonious blend of Israeli, Mediterranean, and European influences. It features diverse options for breakfast, lunch, and dinner.
Popular items include shakshuka, a traditional Middle Eastern dish, along with a variety of exquisite pastries and breads.
Leadership and Ownership
In 2016, Tatte attracted the attention of Ron Shaich, founder of Panera Bread, who acquired a majority stake in the company. Despite this, Tatte has maintained its independence.
Tzurit Or continues to lead the brand as the Chief Creative Officer.
Mission and Values
The company's mission is to inspire, care for, and nurture life every day. This is evident in their commitment to quality, community, and creating a sense of belonging for every guest.
Tatte's growth and success reflect their unwavering dedication to the art of baking and building community.
Each location offers a unique experience, yet all embody the original spirit: a place where people can gather, enjoy delicious food, and feel at home.