Sushiitto

Sushiitto is a renowned Japanese restaurant chain that has been delighting diners since 1988. Originating in Mexico City, the brand has expanded its presence across Mexico, Central America, and the United States. It offers a unique fusion of traditional Japanese cuisine with local flavors.

The restaurant's menu features a diverse array of dishes, including sushi, yakitori, salads, noodles, teppanyaki, and soups. This variety caters to a wide range of tastes, ensuring every guest finds something to enjoy.

In 2013, Sushiitto underwent a significant rebranding to better reflect its fusion of Japanese and Western culinary traditions. The new identity, designed by Pablo Juncadella, incorporates an abstract symbol derived from the double 'i' in "Sushiitto," representing the harmonious blend of two cultures.

Sushiitto's mission is to create dining experiences that adapt Eastern cuisine to local tastes, aiming to be the leading Japanese restaurant franchise internationally. The brand emphasizes values such as commitment, teamwork, innovation, respect, customer orientation, and quality service.

Locations

In the United States, Sushiitto has established a presence in El Paso, Texas. The brand operates multiple locations there, offering dine-in and take-out services.

• El Paso, TX, USA - multiple locations providing Japanese dishes in a welcoming atmosphere.

These establishments provide guests with a chance to enjoy their favorite Japanese cuisine in a comfortable setting.

Overall, Sushiitto continues to innovate and expand, bringing its unique culinary offerings to a broader audience while maintaining a strong commitment to quality and customer satisfaction.