Southern Multifoods, Inc.

Southern Multifoods, Inc. is a prominent restaurant management company based in Jacksonville, Texas. Established in 1977 by Larry Durrett, the company began with a single quick-service restaurant, Taco Plaza, in Jacksonville.

The success of this initial venture led to the expansion of additional Taco Plaza locations in Lufkin, Henderson, Longview, and Athens over six years. Recognizing the potential of Taco Bell in Texas, Durrett transitioned these establishments into Taco Bell franchises.

This marked the beginning of a long-standing partnership with the brand. Today, Southern Multifoods, Inc. operates 115 units, primarily Taco Bell restaurants, with some locations featuring a Taco Bell/Long John Silver’s combination.

Growth Strategy

The company's growth focuses on expanding its presence in key Texas regions such as East Texas, Fort Worth, the Dallas metropolitan area, Corpus Christi, and the Lower Rio Grande Valley.

Company Mission

Southern Multifoods, Inc. aims to create an environment where people love to work and eat. This commitment is evident through their emphasis on servant leadership and a customer-centric approach.

They believe that a positive team member experience directly translates to an exceptional customer experience, highlighting the importance of valuing both employees and customers.

Locations

Southern Multifoods, Inc. has established a significant presence in Texas, with multiple locations across the state.

• Headquarters: 101 E. Cherokee St, Jacksonville, TX 75766
• Additional locations: Plano, Denton, Fort Worth, Longview, White Oak, Nacogdoches, Crockett, and Corpus Christi