Sinclair Broadcast Group

Sinclair Broadcast Group, now known as Sinclair, Inc., is a diversified media company headquartered in Hunt Valley, Maryland. Established in 1971 by Julian Sinclair Smith as Chesapeake Television Corporation, the company has grown to become one of the largest television station operators in the United States.

Sinclair owns or operates 193 television stations across more than 100 markets. This coverage reaches approximately 40% of American households, making it a major player in U.S. broadcast media.

Network Affiliations and Digital Properties

Sinclair's portfolio includes affiliations with major broadcast networks such as Fox, NBC, CBS, ABC, MyNetworkTV, The CW, and The CW Plus. The company also owns several digital multicast networks, including Comet, Charge!, The Nest, and Roar, as well as the sports-oriented cable network Tennis Channel.

In June 2021, Sinclair became a Fortune 500 company, reporting annual revenues of $3.5 billion in 2023. This reflects its strong financial position within the industry.

Operations and Reach

Sinclair operates across broadcast television, television production, digital media, and radio. It is committed to delivering relevant news, entertainment, and sports content through multiple platforms such as over-the-air broadcasts, multi-channel video program distributors, and digital platforms.

The company's media properties focus locally with national reach. Local and regional platforms cover approximately 70% of the U.S. population. Its digital assets collectively attract an average of 80 million unique visitors each month.

Specialized Networks and New Ventures

Sinclair has expanded into various media ventures, owning and operating multicast networks including Comet, Charge!, The Nest, and Roar. These channels provide specialized programming for niche audiences.

Through its subsidiary Sinclair Networks, it launched The Nest in 2023, a free over-the-air national TV network focusing on reality and lifestyle programming. Sinclair also owns the Tennis Channel, which offers comprehensive tennis coverage.

Technology and Marketing Services

The company invests in NextGen Broadcast technology (ATSC 3.0), enhancing the viewing experience with advanced features. Additionally, Sinclair provides a range of sales and marketing services through subsidiaries like AMP Sales & Marketing Solutions, Digital Remedy, Drive Auto, and Free State.

Locations

• Las Vegas, Nevada
• Charleston, West Virginia
• Madison, Wisconsin

These locations support Sinclair's broad network, enabling extensive television station operations and contributing to its prominent presence in the American media landscape.

Industry Position

Sinclair's diverse media holdings and commitment to innovation have solidified its status as a leading U.S. broadcasting industry player. The company continues to adapt to the evolving media landscape, meeting the needs of audiences and advertisers alike.