SilverCrest

SilverCrest is a technology-driven marketing and media solutions company that specializes in delivering sophisticated, data-driven strategies for brands across various industries. By integrating proprietary technology, customer data, and media buying capabilities, SilverCrest offers a comprehensive suite of services designed to enhance brand visibility and engagement.

Technology Solutions

At the core of SilverCrest's offerings is their Localized Media Automation Platform (LMap), a cloud-based system that streamlines marketing processes and ensures consistent brand messaging across multiple channels. LMap provides a user-friendly interface for managing various marketing activities, including:

• Territory Management: Efficiently managing and optimizing marketing efforts across different regions.
• Coupon Bar Code Scanning: Facilitating promotions and tracking customer engagement through barcode scanning.
• National Ad Fund Budget Tool: Assisting in the planning and allocation of advertising budgets at a national level.
• Grand Opening Automation: Streamlining the promotional activities associated with new store openings.
• Smart Sizing: Optimizing marketing materials to fit various platforms and formats.

These features enable brands to execute marketing campaigns more effectively and with greater precision.

Marketing Services

SilverCrest offers a range of marketing services that cater to both national and local needs, including:

• Creative Customization: Developing tailored marketing materials that resonate with target audiences.
• Email Marketing: Crafting and managing email campaigns to engage customers and drive conversions.
• Franchise Development and Communication: Supporting franchise growth through strategic marketing initiatives and clear communication channels.
• Grand Opening and Limited Time Offer Kits: Providing promotional kits to support new store launches and time-sensitive promotions.
• Listing Management: Ensuring accurate and consistent brand information across various online platforms.
• Local Store Marketing: Implementing marketing strategies tailored to individual store locations to drive foot traffic and sales.
• Reputation Management: Monitoring and enhancing the brand's online reputation through proactive strategies.
• Rewards and Loyalty Programs: Designing programs that incentivize customer loyalty and repeat business.
• Social Media Management: Managing social media presence to engage with customers and build brand awareness.
• Specialty Products and Apparel: Offering branded merchandise to promote the brand and engage customers.
• Texting Management: Utilizing SMS marketing to reach customers directly and effectively.

These services are designed to work seamlessly within the LMap platform, providing a unified approach to marketing that ensures consistency and efficiency.

Media Solutions

SilverCrest's media solutions leverage comprehensive consumer, media distribution, and research databases to provide automated and customizable media planning and buying for all paid media. By aggregating data from leading global providers, SilverCrest enables brands to:

• Local and National Media Planning: Developing strategic media plans that target specific audiences effectively.
• Local and National Media Buying: Purchasing media placements that align with the brand's objectives and budget.
• National Ad Fund Planning and Buying Tools: Assisting in the management and allocation of advertising funds at a national level.

This data-driven approach ensures that media strategies are both intelligent and effective, maximizing the impact of marketing efforts.

Client Success

SilverCrest has a diverse client roster spanning various industries, including:

• Liberty Tax Service: Utilized LMap to manage marketing efforts across over 2,000 franchisees and 4,000 locations, enhancing efficiency and effectiveness.
• Shopko Optical: Partnered with SilverCrest to leverage national buying power and manage a multitude of marketing programs, both existing and new.

These partnerships highlight SilverCrest's ability to deliver tailored marketing solutions that drive growth and success for their clients.

Locations

SilverCrest operates in several locations across the United States, including:

• Rochester, MN, USA: Serving as the default location.
• San Antonio, TX, USA: Expanding their reach to the Texas market.
• Saint Paul, MN, USA: Enhancing services in the Minnesota area.
• Minneapolis, MN, USA: Further strengthening their presence in Minnesota.

These locations enable SilverCrest to provide localized support and services to a wide range of clients across the country.

In summary, SilverCrest stands out as a comprehensive marketing and media solutions provider, combining innovative technology with a wide array of services to meet the diverse needs of brands seeking to enhance their market presence and drive growth.