Sierra

Sierra, formerly known as Sierra Trading Post, is a prominent off-price retailer specializing in outdoor recreation, fitness, and adventure gear, as well as apparel, footwear, and home décor. Established in 1986 in Reno, Nevada, the company has grown significantly over the years. It offers a diverse range of products from approximately 3,000 name-brand manufacturers.

In 2012, Sierra was acquired by the TJX Companies, a leading off-price retailer. This acquisition enabled Sierra to expand its reach and enhance its offerings by rebranding from Sierra Trading Post to simply "Sierra."

The company now provides customers with high-quality products at exceptional value. Sierra operates both online and through a network of retail stores across the United States.

Locations

As of August 2025, Sierra has opened new locations in Davis, California, and Spokane Valley, Washington, with plans for further expansion. Additional locations include:

• Fort Collins, CO, USA
• Madison, WI, USA

Product Offering

Sierra’s product selection includes a wide array of items for various outdoor activities, such as hiking, camping, fishing, and water sports. Customers can find gear, apparel, and accessories from top brands, ensuring quality and durability.

The company's commitment to providing value is evident in its competitive pricing and frequent promotions, making outdoor adventures more accessible to a broader audience.

Online Platform

In addition to its retail operations, Sierra maintains a strong online presence through its e-commerce platform. The website offers a user-friendly shopping experience featuring detailed product information, customer reviews, and convenient shipping options.

This online platform complements the in-store experience, allowing customers to shop for their favorite outdoor products from the comfort of their homes.

Customer Service

Sierra's dedication to customer satisfaction is reflected in its knowledgeable staff and exceptional customer service. Whether shopping online or in-store, customers can expect assistance from gear experts who are passionate about outdoor activities.

They are committed to helping individuals find the right products for their needs.

With a rich history and a focus on providing quality products at unbeatable prices, Sierra continues to be a trusted destination for outdoor enthusiasts seeking reliable gear and apparel.