See Rock City Inc

Rock City Enterprises formerly known as See Rock City Inc., is a historic hospitality and entertainment company based in Lookout Mountain, Georgia. Established in 1932, the company is renowned for its flagship attraction, Rock City Gardens. It offers visitors breathtaking panoramic views across seven states, unique geological formations, and lush botanical gardens.

Over the decades, Rock City Enterprises has expanded its portfolio to include a diverse array of attractions and services. The company owns and operates the Battles for Chattanooga museum, providing an immersive historical experience.

It also manages Clumpies Ice Cream Co., a beloved local ice cream shop, and GOOD DOG GO!, a pet-friendly establishment. Additionally, the company oversees Grandview Conference Center and RiverView Inn, both offering picturesque settings for events and accommodations.

Rock City Enterprises operates Starbucks locations and manages ticketing and concessions for the Incline Railway and The Charles H. Coolidge National Medal of Honor Heritage Center.

Rebranding and Growth

In June 2025, the company rebranded from See Rock City Inc. to Rock City Enterprises to better reflect its expanded operations and future growth plans.

The new name and logo, featuring the iconic birdhouse, honor the company's legacy and clarify its diverse offerings.

Community Engagement and Education

Rock City Enterprises is committed to community engagement and education. The company has invested in the See Rock City Institute of Hospitality and Tourism Management at The Howard School, a Future Ready Institute.

This institute provides high school students with opportunities to explore careers in hospitality and tourism.

The partnership includes a $250,000 investment to enhance educational resources and facilities.

Awards and Recognition

The company has received numerous accolades including the Attraction of the Year award from the Greater Chattanooga Hospitality Association.

It also earned the Community Service Award from HospitalityTN's Stars of the Industry Purple Iris awards. These honors recognize Rock City Enterprises' dedication to excellence in hospitality and its community contributions.

Locations

Headquartered in Lookout Mountain, Georgia, Rock City Enterprises operates several locations in the Chattanooga, Tennessee area, as well as Lookout Mountain, TN and GA.

• Rock City Gardens (Lookout Mountain, GA, USA)
• Chanticleer Inn Bed & Breakfast (Chattanooga, TN, USA)
• Grandview Conference Center (Chattanooga, TN, USA)
• RiverView Inn (Chattanooga, TN, USA)
• Clumpies Ice Cream Co. (Chattanooga, TN, USA)
• GOOD DOG GO! (Chattanooga, TN, USA)
• Starbucks on Lookout Mountain (Lookout Mountain, TN, USA)
• Incline Railway ticketing and concessions (Chattanooga, TN, USA)
• The Charles H. Coolidge National Medal of Honor Heritage Center (Chattanooga, TN, USA)
• Creative Discovery Museum retail shop and café (Chattanooga, TN, USA)

These locations collectively contribute to the company's mission of creating memorable experiences for guests and fostering community connections.