Scheels

Scheels is a prominent American retail company specializing in sporting goods and entertainment merchandise. Founded in 1902 by Frederick A. Scheel and headquartered in Fargo, North Dakota, Scheels has established itself as one of the largest sporting goods retailers in the United States with a strong presence in multiple states.

Known for blending retail with entertainment, Scheels offers an extensive selection of products including apparel, sports equipment, shoes, exercise equipment, and home décor. With over 11,000 employees, this employee-owned company emphasizes unique in-store attractions and community involvement, maintaining a reputation for high-quality customer experiences and steady growth.

When Was Scheels Established?

Founded: 1902
Founder: Frederick A. Scheel
Headquarters: Fargo, North Dakota, United States
Industry: Retail
Number of Employees: 11,000
Annual Revenue: Not publicly disclosed

Scheels Mission Statement

"To be the best retailer in the USA in the eyes of our customers, associates, and business partners."

What Is Scheels Known For?

Scheels has crafted a unique identity by combining sporting goods retail with immersive entertainment features, attracting customers through a distinct shopping experience.

Employee-Owned Structure

As an employee-owned company, Scheels empowers its workforce to deliver exceptional service and drive the company’s success, fostering a dedicated and motivated team culture.

Unique In-Store Attractions

Scheels locations are famed for their Ferris wheels, aquariums, and other entertainment offerings that create an engaging retail environment unlike typical sporting goods stores.

Extensive Product Selection

The stores carry a broad range of products including athletic apparel, outdoor gear, footwear, and hunting and fishing equipment, catering to a wide array of customer needs and interests.

How Many Locations Does Scheels Operate?

Scheels operates across 16 states in the U.S., with a concentration in the Midwest and Mountain West regions. Though headquartered in Fargo, North Dakota, Scheels extends its reach into states such as Arizona, Colorado, Minnesota, Texas, and Wisconsin, among others.

Some of the company's key store locations include Fargo, ND; Eden Prairie, MN; Cedar Falls, IA; Sioux Falls, SD; Billings, MT; and Sparks, NV. This broad geographic footprint supports Scheels’ position as a leading sporting goods retailer serving diverse markets.

States Scheels Operates In

Arizona, Colorado, Idaho, Illinois, Iowa, Kansas, Minnesota, Montana, Nebraska, Nevada, North Dakota, South Dakota, Texas, Utah, Oklahoma, Wisconsin

Who Owns Scheels?

Scheels is privately held and employee-owned, differentiating it from many competitors in the retail sporting goods sector. This ownership structure supports a collaborative work environment and commitment to customer service excellence.

Is Scheels Currently Hiring?

You can check out the open positions that Scheels has right here on OysterLink.