Scandinavian Tobacco Group

Scandinavian Tobacco Group A/S (STG) is a leading global manufacturer of cigars and traditional pipe tobacco, with a rich heritage spanning over two centuries. Headquartered in Copenhagen, Denmark, the company employs approximately 8,200 individuals across various regions. These regions include the Dominican Republic, Honduras, Nicaragua, Indonesia, Europe, New Zealand, Australia, Canada, and the United States.

Product Portfolio

STG boasts a diverse portfolio of over 200 international, regional, and local tobacco brands, catering to a wide range of consumer preferences. In the cigar segment, the company offers both handmade and machine-rolled varieties.

Handmade cigars are produced primarily in the Dominican Republic, Honduras, and Nicaragua, while machine-rolled cigars are manufactured in Europe, the Dominican Republic, and Indonesia. Notable brands include Macanudo, La Gloria Cubana, Panter, Signature, and La Paz.

In the pipe tobacco category, STG provides products such as Captain Black, Erinmore, Borkum Riff, and W.Ø. Larsen. The fine-cut tobacco segment features brands like Bugler, Break, Escort, Bali Shag, and Tiedemanns. Additionally, the company has expanded its offerings to include nicotine pouches, reflecting its commitment to innovation and meeting evolving consumer preferences.

Global Presence

STG's products are available in approximately 100 markets worldwide, facilitated by a network of sales offices in North America and Europe. In the United States, the company holds a market-leading position in handmade cigars and online retail through its ownership of General Cigar and Cigars International.

The company operates several retail locations, including cigar superstores in Pennsylvania, Texas, and Florida, as well as Club Macanudo in New York City.

Recent Developments

In 2024, STG acquired Mac Baren, a Danish pipe tobacco manufacturer, further strengthening its position in the global tobacco industry. The company continues to focus on strategic growth initiatives, including investments in its "Growth Enablers" and the turnaround of its machine-rolled cigar business.

In 2024, STG reported net sales exceeding DKK 9 billion and an EBITDA margin of 22.6%, marking significant progress in its strategic objectives.

Locations

STG operates in several locations across the United States that support its extensive operations and retail presence:

• Chattanooga, TN
• Jacksonville, FL
• The Woodlands, TX
• Jersey City, NJ

Through its diverse product offerings and strategic global presence, Scandinavian Tobacco Group A/S continues to be a prominent player in the tobacco industry, committed to delivering quality products and experiences to consumers worldwide.