Safe-Guard Products International LLC

Safe-Guard Products International LLC is a leading provider of branded vehicle protection products in the finance and insurance (F&I) sector. It serves the automotive, RV, marine, and powersports industries. Established in 1992 and headquartered in Atlanta, Georgia, the company has grown to serve over 19 million consumers under Safe-Guard contracts. It partners with more than 12,000 dealers across the United States and Canada.

Product Offerings

The company's comprehensive suite of protection products includes:

• Vehicle Service Protection
• Guaranteed Asset Protection (GAP)
• Prepaid Maintenance
• Tire & Wheel Protection
• Windshield Protection
• Precision Care
• Roadside Assistance
• Key Protection
• Dent Protection
• Certified Pre-Owned Vehicle Service Protection
• Appearance Protection

These offerings are designed to enhance the vehicle ownership experience by providing consumers with peace of mind and financial security.

Technology and Platform

Safe-Guard's Protection Products Platform leverages advanced analytics, artificial intelligence, and machine learning. It delivers tailored coverage solutions that improve customer experience and build brand loyalty. This platform enables F&I professionals to access a broad range of branded products, technology, marketing, and training solutions, fostering scalable and sustainable business growth.

Investment and Growth

In July 2024, Safe-Guard announced a strategic investment from Hellman & Friedman, a prominent private equity firm. This investment aims to accelerate the company’s growth and solidify its position as a premier provider of F&I products and solutions. Stone Point Capital LLC, a longstanding investor, continues to partner with Safe-Guard and participates on the company's board.

Locations

The company operates multiple locations across North America, including:

• U.S. Headquarters: Two Concourse Parkway, Suite 500, Atlanta, GA 30328
• Canadian Headquarters: 1790 Matheson Blvd., Suite C-3, Mississauga, ON L4W 0B3
• Sales and training offices in Irvine, CA, and Montreal, QC
• A call center in Greenville, SC
• Additional office in Atlanta, GA, USA

Company Commitment

Safe-Guard's commitment to innovation and customer-centric solutions has positioned it as a leader in the F&I industry. The company continually transforms the vehicle protection landscape to meet the evolving needs of consumers and partners.