Rural King Supply

Rural King Supply is a prominent farm and home supplies retailer established in 1960 by Kermit Speer and Keith Beaird in Mattoon, Illinois. Known for providing a comprehensive range of products tailored to rural and semi-rural communities, Rural King has become a trusted name in retail with a strong presence across multiple states, including Florida.

The company operates 135 physical retail locations and an online store, offering diverse products that include livestock feed, farm equipment, workwear, firearms, and much more. With over 6,400 employees, Rural King reported annual revenues of $1.5 billion in 2022, reflecting its significant market influence and steady growth.

When Was Rural King Supply Established?

Founded: 1960
Founders: Kermit Speer, Keith Beaird
Headquarters: Mattoon, Illinois, USA
Industry: Retail
Number of Locations: 135 stores across multiple states
Employees: 6,400 team members
Annual Revenue: $1.5 billion (2022)

Rural King Supply Mission Statement

"To provide a broad range of necessities, essential goods, food, feed, seed, and other farm and home products to the communities we serve."

What Is Rural King Supply Known For?

Rural King Supply stands out in the retail industry for its dedication to rural communities and the extensive variety of farm and home products it offers. Here are some key features that define the company.

Diverse Product Selection Tailored to Rural Needs

Rural King Supply’s product range includes livestock feed, farm equipment, agricultural parts, lawn mowers, workwear, firearms and ammunition, housewares, live animals such as chicks and rabbits, and much more. This broad selection caters specifically to the needs of rural customers and farming communities.

Customer Experience with Free Amenities

The company enhances in-store experiences by providing free coffee and popcorn to shoppers, fostering a welcoming environment that supports local community engagement.

Strong Online Presence and Specialized E-Commerce

Alongside its physical retail stores, Rural King operates a user-friendly online store and specialized websites for firearms and tractors, enabling greater accessibility and convenience for customers across its service areas.

How Many Locations Does Rural King Supply Operate?

Rural King Supply currently manages 135 retail locations across various states including Alabama, Florida, Georgia, Illinois, Indiana, Kentucky, Tennessee, Ohio, Michigan, Missouri, North Carolina, Pennsylvania, Virginia, and West Virginia.

The company continues to pursue expansion, aiming to broaden its footprint and serve more rural communities with high-quality farm and home supplies.

In Which States Can You Find Rural King Supply Stores?

Rural King stores are found in 14 states, with significant presence in regions like Florida and the Midwest, serving rural and semi-rural populations with essential goods and services.

Who Owns Rural King Supply?

Rural King Supply is privately held, founded by Kermit Speer and Keith Beaird, with continued leadership focused on community-driven retail and maintaining a customer-centric approach.

Is Rural King Supply Currently Hiring?

You can check out the open positions that Rural King Supply has right here on OysterLink.