Roku

Roku, Inc. is a leading American technology company specializing in streaming television services and devices. Founded in 2002 by Anthony Wood, Roku has revolutionized how people experience television by providing a seamless and personalized streaming experience.

At the core of Roku's offerings is its proprietary operating system, Roku OS, which powers a wide range of streaming devices. These include Roku-branded streaming players, Roku TVs, and smart home products.

This operating system serves as the backbone for accessing a vast array of content. It enables users to stream movies, TV shows, news, sports, and more from thousands of channels.

In addition to hardware and the operating system, Roku operates The Roku Channel, a free, ad-supported streaming service that offers a diverse selection of movies and TV shows. Launched in 2017, The Roku Channel has become a significant player in the streaming landscape, reaching millions of households and providing content from various studios and providers.

Roku's mission is to be the streaming platform that connects and benefits the entire TV ecosystem worldwide. By offering a comprehensive suite of products and services, Roku aims to empower consumers, content publishers, and advertisers, creating a dynamic streaming environment.

Headquarters and Locations

Roku is headquartered in San Jose, California. The company has expanded its presence globally to reach a diverse and growing audience.

Additional locations and markets include:

• Australia
• Canada
• France
• Germany
• The United Kingdom
• Latin America
• Santa Monica, CA, USA
• San Jose, CA, USA

Market Position and Growth

As of 2025, Roku leads the connected TV device market, outperforming competitors like Chromecast, Amazon Fire TV, and Apple TV. The company's commitment to innovation and user-centric design solidifies its position as a dominant force in streaming.

Product Portfolio and Services

Roku's product portfolio is diverse and includes streaming players, smart TVs branded under Roku, audio products, and smart home devices. It also offers various services such as digital advertising, streaming distribution, and premium subscriptions.

Recent Expansion

In May 2025, Roku expanded its streaming offerings by acquiring Frndly TV, a subscription-based service, for $185 million. This acquisition enhances Roku's live television streaming capabilities and adds a more comprehensive and diverse content library.

Roku's dedication to innovation, user experience, and content diversity continues to drive its growth and success in the evolving streaming landscape.