RENO SPARKS CONVENTION AND VISITORS AUTHORITY

The Reno-Sparks Convention and Visitors Authority (RSCVA) is a public agency established in 1959 to promote tourism and conventions in Washoe County, Nevada. It operates as a marketing organization and manages several key facilities designed to attract visitors to the region.

Mission and Vision

The RSCVA's mission is to attract overnight visitors to Reno Tahoe while supporting the sustainable growth of the community. Its vision is to be the preferred destination for outdoor activities, gaming, and events.

Key Facilities

The RSCVA owns and operates several venues that serve as hubs for various events and activities:

• Reno-Sparks Convention Center: Located at 4590 South Virginia Street, this 600,000-square-foot facility offers over 53 meeting rooms and five contiguous exhibit halls, accommodating events ranging from conventions to sporting events.
• Reno Events Center: Situated at 400 North Center Street, this 7,000-seat multi-purpose arena hosts concerts, sporting events, and other large-scale gatherings.
• National Bowling Stadium: Known as the "Taj Mahal of Tenpins," this 363,000-square-foot facility at 300 University Way features 78 lanes and serves as a premier venue for bowling tournaments and events.
• Reno-Sparks Livestock Events Center: This venue hosts various agricultural and livestock events, contributing to the region's rich heritage.
• Wildcreek Golf Course: A public golf course offering a challenging layout for golfers of all skill levels.

Tourism and Marketing Initiatives

The RSCVA employs various marketing strategies to attract visitors, including advertising campaigns in major U.S. markets and digital initiatives. The organization also collaborates with local businesses and partners to enhance the visitor experience and support the local economy.

Recent Developments

In 2025, the RSCVA launched an AI-powered travel planning website featuring the Reno Tahoe Guide, an AI assistant designed to help travelers plan their trips more effectively.

Location

The RSCVA's headquarters are located in Reno, NV, USA.