REI (Recreational Equipment Inc.)

REI, or Recreational Equipment, Inc. is a widely respected retail company based in Kent, WA, US. The company caters to the outdoor recreation industry, providing a complete range of high-quality, sustainable gear and sporting goods. Founded in 1938 by avid mountaineers, it was built on the passion for exploring the outdoors and offers products for camping, hiking, cycling, fitness, paddle sports, snow sports, and more. REI also conducts outdoor adventure trips and classes. Its mission is to inspire, educate, and outfit for a lifetime of outdoor adventure and stewardship. For decades, REI has stood by its core values of authenticity, quality, service, respect, integrity, and balance. Proudly, the company has made Fortune Magazine's list of "100 Best Companies to Work For" every year since the list's inception.