Red Bull

Red Bull GmbH is a globally renowned beverage and media company founded in 1984 by Dietrich Mateschitz and Chaleo Yoovidhya. Headquartered in Fuschl am See, Salzburg, Austria, Red Bull has pioneered the energy drink market with its iconic product and innovative marketing strategies that integrate sports sponsorships and media ventures.

With a presence in 178 countries and annual revenue exceeding €11 billion as of 2024, Red Bull GmbH continues to lead the energy drink industry while expanding its influence in sports and media sectors. The company is also dedicated to sustainability and corporate social responsibility initiatives worldwide.

When Was Red Bull GmbH Established?

Founded: 1984
Founders: Dietrich Mateschitz, Chaleo Yoovidhya
Headquarters: Fuschl am See, Salzburg, Austria
Industry: Beverage, Sports, Media
Employees: Approximately 19,973 globally
Annual Revenue: €11.227 billion (2024)
Global Presence: Sold in 178 countries worldwide

Red Bull GmbH Mission Statement

"Giving Wiiings to People and Ideas."

What Is Red Bull GmbH Known For?

Red Bull GmbH is recognized for revolutionizing the energy drink market and building a unique brand that extends beyond beverages into sports and media.

Energy Drinks

The company’s flagship product, Red Bull Energy Drink, is the most popular energy drink worldwide. It offers a variety of formulations including Sugarfree, Zero, Energy Shot, and Editions, catering to diverse consumer preferences.

Sports Sponsorships and Team Ownership

Red Bull is heavily involved in global sports marketing, sponsoring and owning multiple teams across football, Formula One, ice hockey, and rugby. Notable teams include RB Leipzig, Red Bull Racing, New York Red Bulls, and the recently acquired Newcastle Red Bulls rugby team.

Media Ventures

The company invests significantly in digital media production and innovative marketing strategies, creating engaging content that promotes its products and sports affiliations while enhancing brand reach globally.

How Extensive Is Red Bull GmbH's Global Presence?

Red Bull’s products are sold in 178 countries, cementing its position as the leading energy drink brand with a 43% market share as of 2020.

In 2024, Red Bull sold 12.670 billion cans, marking a 4.4% increase from the previous year. The company operates offices and facilities worldwide, including significant markets such as the United States and Europe, with a strong presence in Miami as part of its strategic network.

Competitive Landscape

Red Bull faces competition from brands like Monster Energy, which has gained market share in select regions including Spain. However, Red Bull continues to expand into new markets while diversifying its product lines and strengthening its marketing expertise.

Who Owns Red Bull GmbH?

Red Bull GmbH remains privately owned, founded and controlled by Dietrich Mateschitz and the Yoovidhya family. The company has maintained independent ownership while growing into a global industry leader.

Is Red Bull GmbH Currently Hiring?

You can check out the open positions that Red Bull GmbH has right here on OysterLink.