RC Willey Home Furnishings
RC Willey Home Furnishings
Industry
About RC Willey Home Furnishings
RC Willey Home Furnishings is a prominent American retailer specializing in a comprehensive range of home products, including furniture, electronics, appliances, mattresses, and flooring. Established in 1932 by Rufus Call Willey in Syracuse, Utah, the company began by selling Hotpoint-brand appliances door-to-door from the back of his pickup truck.
To encourage adoption of new technologies, Willey offered customers the opportunity to try appliances for a week and provided financing options with installment plans payable at harvest time.
History and Leadership
In 1950, Willey expanded his operations by opening the first physical store adjacent to his home in Syracuse. Following his passing in 1954, his son-in-law, William H. Child, assumed leadership and diversified the product offerings to include furniture, thereby transforming the company into a comprehensive home furnishings retailer.
In 1995, the company was acquired by Warren Buffett's Berkshire Hathaway. This acquisition provided RC Willey with enhanced resources and support, enabling further expansion and solidifying its position in the home furnishings market.
Locations and Headquarters
Today, the company operates 13 locations across the Western United States, including Utah, Idaho, Nevada, and California. The company is headquartered in Salt Lake City, Utah, serving as the central hub for corporate operations.
- Corporate operations include strategic planning, merchandising, marketing, finance, human resources, IT, and logistics.
- These support all retail locations and distribution centers.
Product Offerings
RC Willey offers a diverse selection of products catering to various customer needs and preferences:
- Furniture collections for living room, bedroom, dining room, and outdoor spaces.
- The latest consumer electronics including televisions and audio systems.
- Kitchen and laundry appliances from leading brands.
- A variety of mattresses and flooring options to complete home interiors.
Commitment to Quality and Service
The company is committed to delivering exceptional value and customer service. It has been recognized as a top destination for furniture and home décor, underscoring dedication to quality and customer satisfaction.
Summary
RC Willey Home Furnishings has evolved from a small appliance retailer to a leading home furnishings provider in the Western United States. With a rich history and diverse product offerings, the company continues to be a trusted choice for homeowners seeking quality and value in their home furnishings.
Locations Added
- Boise, ID, USA
- Salt Lake City, UT, USA