Qualtrics

Qualtrics is a leading experience management (XM) company that empowers organizations to manage and improve the four core experiences of business: customer, employee, product, and brand. Founded in 2002 by Scott M. Smith, Ryan Smith, Jared Smith, and Stuart Orgill, the company has grown to serve over 19,000 clients globally, including many of the world's best-known brands.

The company's flagship product, the Qualtrics XM Platform, is a cloud-based subscription software that enables businesses to collect, analyze, and act on experience data in real-time. This platform offers specialized solutions tailored to various business needs.

Core Solutions

• Customer Experience (CX): Tools to capture and analyze customer feedback across all touchpoints, helping businesses understand and improve customer satisfaction and loyalty.
• Employee Experience (EX): Solutions to measure and enhance employee engagement, productivity, and retention, fostering a positive workplace culture.
• Product Experience (PX): Capabilities to gather insights on product performance and customer preferences, guiding product development and innovation.
• Brand Experience (BX): Tools to monitor and manage brand perception, ensuring alignment with market expectations and strengthening brand equity.

In addition to its software offerings, Qualtrics provides a range of services, including strategic consulting, training, and support, to help organizations effectively implement and leverage experience management strategies.

Headquarters and Locations

Headquartered in Provo, Utah, USA, Qualtrics has a significant presence in the state's growing tech sector, known as Silicon Slopes. The company also has offices in Seattle, Washington, USA.

• Provo, UT, USA
• Seattle, WA, USA

Company Growth

In March 2023, Qualtrics was acquired by a group of investors led by private equity firm Silver Lake, marking a significant milestone in the company's growth and development.

Through its innovative products and services, Qualtrics continues to help organizations worldwide deliver exceptional experiences, build high-performing teams, and design products that resonate with customers.