Qdoba - Roaring Fork

QDOBA Mexican Eats, operated by Roaring Fork Restaurant Group, is a fast-casual dining establishment specializing in Mexican-inspired cuisine. Founded in 1998, Roaring Fork Restaurant Group has grown to become one of the largest QDOBA franchisees in the United States, with over 60 locations across Wisconsin, Illinois, and Iowa.

The menu at QDOBA features a variety of customizable options, including burritos, tacos, bowls, salads, and nachos. Guests can personalize their meals with a selection of proteins such as grilled adobo chicken, grilled steak, slow-braised pulled pork, and brisket birria.

Accompaniments include cilantro-lime rice, seasoned brown rice, black beans, pinto beans, and a range of toppings like hand-crafted guacamole, freshly diced pico de gallo, roasted chile corn, and various salsas. Notably, QDOBA offers its signature three-cheese queso and guacamole at no extra cost, allowing customers to enhance their dishes without additional charges.

In addition to its regular menu, QDOBA provides catering services suitable for events of all sizes. The catering options include customizable hot bars where guests can build their own burrito bowls, tacos, salads, and nachos.

Each catering order comes with all necessary serving essentials. Delivery and setup services are available across Wisconsin, northern Illinois, and the Des Moines metro area of Iowa.

Roaring Fork Restaurant Group is committed to creating a warm and inviting atmosphere for both guests and employees. The company emphasizes diversity and inclusion, hiring from the communities it serves and supporting minority-owned businesses through its vendor-inclusion process.

Additionally, Roaring Fork engages in community support by partnering with organizations like No Kid Hungry and Toonies for Tummies, contributing to over 5 million meals for children.

Locations

As of August 2025, QDOBA Mexican Eats operates in several locations in Madison, Wisconsin:

• East Towne Plaza
• Mineral Point
• Monona
• UW Campus
• Capital
• University Hospital

The company continues to expand its presence with plans to open new locations in:

• Delavan, Wisconsin
• Rockford, Illinois
• Madison, WI, USA
• Racine, WI, USA