Primo Brands

Primo Brands Corporation is a leading North American branded beverage company dedicated to promoting healthy hydration through a diverse portfolio of sustainably sourced and conveniently packaged products. Established in November 2024 following the merger of Primo Water Corporation and BlueTriton Brands, Inc., Primo Brands has rapidly positioned itself as a significant player in the beverage industry.

Product Portfolio

Primo Brands offers an extensive range of bottled water products, including iconic brands such as Poland Spring®, Pure Life®, Saratoga®, Mountain Valley®, Arrowhead®, Deer Park®, Ice Mountain®, Ozarka®, and Zephyrhills®. Additionally, the company provides purified water options under the Primo Water® and Sparkletts® brands, as well as flavored and enhanced beverages like Splash® and AC+ION®.

Direct-to-Consumer Services

To enhance consumer convenience, Primo Brands operates several direct-to-consumer services including:

• Water Direct: Delivers sustainable hydration solutions directly to homes and businesses.
• Water Exchange: Allows consumers to purchase pre-filled, multi-use bottles at approximately 26,500 retail locations, with the option to exchange them for a discount on future purchases.
• Water Refill: Provides self-service refill stations at around 23,500 locations, enabling consumers to refill empty multi-use bottles.

Sustainability Initiatives

Primo Brands is committed to sustainability through four core pillars:

• Water Stewardship: Manages natural resources for long-term sustainability, conserving over 27,000 acres of natural watershed area and sourcing water from more than 90 spring sites across the U.S. and Canada.
• Packaging Stewardship: Focuses on environmentally friendly packaging solutions.
• Climate Stewardship: Aims to reduce the company’s carbon footprint.
• Community Commitment: Engages in various community support initiatives.

Geographic Presence

Primo Brands operates across North America, with a significant presence in the United States and Canada. The company manages over 70 production facilities and 240 logistics depots, ensuring efficient distribution of its products.

The company has locations in:

• Baltimore, MD, USA
• New York, NY, US
• Portland, OR, USA
• Seattle, WA, USA
• Renton, WA, US
• Kent, WA, USA
• Indianapolis, IN, USA
• Austin, TX, US
• El Paso, TX, US
• Brisbane, CA, USA
• NYC, NY, USA
• San Antonio, TX, USA
• Houston, TX, USA
• Denver, CO, USA
• Albuquerque, NM, USA

Recent Developments

In November 2024, Primo Brands Corporation successfully completed the merger of Primo Water Corporation and BlueTriton Brands, Inc., creating a leading branded beverage company in North America with a focus on healthy hydration.

Through its comprehensive product offerings, direct-to-consumer services, and commitment to sustainability, Primo Brands continues to lead the way in providing healthy hydration solutions across North America.