Primary Venture Partners

Primary Venture Partners is a New York-based seed-stage venture capital firm specializing in supporting transformative startups across various sectors, including B2B SaaS, fintech, health tech, dev tools, built world, and supply chain management.

Founded in 2015 by General Partners Ben Sun and Brad Svrluga, the firm has established itself as a prominent player in the venture capital landscape, particularly within the New York City tech ecosystem.

Investment Strategy

The firm's investment strategy is characterized by a low-volume, high-conviction approach, focusing on a select number of portfolio companies to provide extensive resources and support.

This methodology has led to an impressive 87% Series A graduation rate, significantly surpassing the industry average of 50%.

Services Offered

Primary Venture Partners offers a comprehensive suite of services designed to accelerate portfolio company growth. These services include end-to-end hiring processes, sales coaching, financial strategy development, and more.

The firm's Impact team, which outnumbers investors two to one, dedicates 100% of their time to hiring, signing customers, and enabling future fundraising efforts to supercharge growth.

Notable Portfolio Companies

• Jet.com: Acquired by Walmart for $3.3 billion
• Coupang: Valued at over $5 billion
• Ticketfly: Acquired by Pandora for $450 million
• TxVia: Acquired by Google
• Divide: Acquired by Google
• Pump Audio: Acquired by Getty Images
• Routehappy: Acquired by ATPCO
• WhoSay: Acquired by Viacom

Team Expansion

In April 2023, Lisa Lewin, former CEO of General Assembly, joined the firm as a CEO-in-residence. This strategic move highlights the firm's commitment to providing hands-on support in scaling operations and capital management.

Locations

The firm's headquarters are located at 386 Park Ave S, 14th Floor, New York, NY. Additionally, Primary Venture Partners has offices in:

• Bayonne, NJ, USA
• NYC, NY, USA