Playa Bowls

Playa Bowls: A Leader in Healthy Superfruit Bowls and Smoothies

Playa Bowls is a rapidly growing chain specializing in healthy, superfruit-based bowls and smoothies. Founded in 2014 by Jersey Shore natives Robert Giuliani and Abby Taylor, the company expanded from a pop-up stand in Belmar, New Jersey.

It now operates over 300 locations nationwide, reflecting significant growth in less than a decade.

Menu Offerings

The menu at Playa Bowls features a variety of bowls and smoothies made from high-quality, fresh ingredients. Customers can choose from bases like açaí, pitaya, mango, green, coconut, and banana.

These bowls are topped with an array of fruits, granola, and other nutritious additions. The menu also includes oatmeal, juices, and cold brew coffee for diverse options.

Sustainability Practices

Sustainability is a core value for Playa Bowls. The company uses eco-friendly bowls, spoons, lids, and straws to minimize its environmental footprint.

Store construction materials are sourced from reclaimed or refurbished resources, and all new locations use 100% LED lighting technology to reduce energy consumption.

Locations and Expansion Plans

As of June 2025, Playa Bowls has over 300 locations across 22 states. It has a significant presence in New Jersey, New York, and Florida.

The company plans to open 75 new shops in 2024 and aims to secure franchise commitments for 150 more locations in existing and new markets.

California locations include San Francisco, Los Angeles, and San Diego, with ongoing plans to increase their footprint in the state.

Detailed Locations

• South Miami, FL, USA – A key operational site in Florida supporting regional expansion.
• Fort Lauderdale, FL, USA – Two strategic locations helping build their presence in the state.

Company Impact and Values

Playa Bowls is committed to healthy living, sustainability, and community engagement. This focus has resonated nationwide, contributing to its rapid rise and continued success.

Its approach addresses the competitive quick-serve restaurant industry with an emphasis on nutrition and environmental responsibility.