Plaid

Plaid is a financial technology company that provides a data network enabling applications to connect with users' bank accounts and financial data. Founded in 2013 by Zach Perret and William Hockey, Plaid has become a pivotal player in the fintech industry. It facilitates secure and seamless connections between consumers' financial institutions and various digital services.

The company's platform supports over 12,000 financial institutions across multiple countries including the United States, Canada, the United Kingdom, France, Spain, Ireland, and the Netherlands. This extensive network allows more than 8,000 digital financial services to access and utilize financial data. This empowers consumers to manage their finances more effectively.

Product Suite

• Transactions: Provides detailed transaction data, enabling applications to analyze spending patterns and offer personalized financial insights.
• Auth: Facilitates real-time account verification, streamlining processes like direct debits and account linking.
• Balance: Offers real-time account balance information, assisting in credit risk assessments and financial planning.
• Identity: Delivers identity verification services to enhance security and compliance for financial applications.
• Assets: Aggregates asset data to support lending decisions and wealth management services.
• Investments: Provides investment account data, aiding in portfolio management and financial analysis.
• Liabilities: Gathers liability information to assist in credit assessments and financial planning.
• Payment Initiation: Enables direct bank payments, reducing transaction fees and improving payment efficiency.
• Income: Offers income verification services to support lending and financial planning applications.
• Monitor: Provides real-time monitoring of financial accounts to detect and prevent fraudulent activities.

Funding and Valuation

In April 2025, Plaid completed a $575 million funding round. This led to a valuation of $6.1 billion. The funding was led by Franklin Templeton, Fidelity, BlackRock, and previous investors NEA and Ribbit Capital. Plaid plans to use the funds to cover employee tax obligations arising from stock unit conversions and a share buyback.

Locations

Plaid's headquarters are located at 1098 Harrison Street, San Francisco, CA 94103.

The company also operates offices in the following locations:

• New York, NY
• Salt Lake City, UT
• London, England
• Amsterdam, Netherlands
• San Francisco, CA, USA

Mission

Plaid's mission is to unlock financial freedom for everyone by making it easy for people to securely connect their financial accounts to the fintech services they choose.

The company's developer-friendly platform supports over 12,000 financial institutions, enabling the over 8,000 digital financial services built on Plaid to be accessible to everyone.