Pernod Ricard

Pernod Ricard is a global leader in the wine and spirits industry, renowned for its extensive portfolio of premium brands and a strong commitment to responsible consumption.

Established in 1975 through the merger of two French companies—Pernod, founded in 1805, and Ricard, established in 1932—the company has grown to become the world's second-largest wine and spirits seller.

It operates in 73 countries with a workforce of approximately 18,500 employees.

Product Portfolio

Pernod Ricard's diverse product range includes over 240 premium brands across various categories:

• Whiskies: Chivas Regal, The Glenlivet, Aberlour, Ballantine's, Jameson, and Powers.
• Vodkas: Absolut, Wyborowa, and Luksusowa.
• Gins: Beefeater, Seagram's Gin, and Monkey 47.
• Rums: Malibu, Havana Club, and Gosling's.
• Tequilas: Olmeca and Avión.
• Cognacs and Brandies: Martell and Ararat.
• Liqueurs: Kahlúa and Ramazzotti.
• Champagnes: G.H. Mumm and Perrier-Jouët.

This extensive portfolio reflects the company's dedication to offering a wide array of high-quality beverages to meet diverse consumer preferences.

Recent Developments

In 2024, Pernod Ricard strategically divested its international wine business, including brands like Jacob's Creek and Campo Viejo.

This divestiture allows the company to focus more on premium spirits and champagnes.

The move aligns with the company's growth strategy and market trends favoring higher-margin products.

Commitment to Responsibility

Under the leadership of CEO Ann Mukherjee, Pernod Ricard North America has emphasized "return on responsibility," integrating social responsibility into its business practices.

Initiatives include campaigns promoting responsible drinking and programs like "Safe Night" to combat binge drinking and drunk driving.

Global Presence

Pernod Ricard operates in 73 countries, with its headquarters in Paris, France.

In the United States, the company has divisional sales offices across the country, including a significant presence in Louisville, Kentucky.

This strategic location supports the company's distribution and marketing efforts in the U.S. market.

Locations

• Louisville, KY, USA: Houses one of Pernod Ricard's key divisional sales offices in the United States, playing a crucial role in its operations and outreach.

Through its diverse brand portfolio, strategic initiatives, and global operations, Pernod Ricard continues to lead in the wine and spirits industry. It offers consumers a wide range of premium products while promoting responsible enjoyment.