Pearpop

Pearpop: A Leading Creator Marketing Platform

Pearpop is a leading creator marketing platform that connects brands with a vast network of social media creators to drive impactful campaigns. Founded in October 2020 by former YouTube creator Cole Mason and talent manager Guy Oseary, Pearpop has rapidly grown in the creator economy.

Platform Services

The platform offers a comprehensive suite of services designed to facilitate seamless collaboration between brands and creators:

• Full-Service Campaigns: Manages end-to-end creator marketing campaigns, leveraging its platform and Creative Lab team to produce memorable and measurable content.
• Creator Rosters: Identifies, manages, and optimizes creator rosters to foster authentic, ongoing collaborations and community engagement.
• Affiliate Vetting & Activation: Provides AI-powered creator affiliate vetting and activation software, enabling brands to activate creators to sell products and drive business.
• Paid Media Amplification: Amplifies authenticity with a full-service paid media offering, enhancing the organic power of creator content.
• Performance & Measurement: Leads in full-funnel creator performance tracking, from impressions to engagement to direct sales attribution.

Innovations and Tools

In September 2024, Pearpop launched PAIR, an AI-powered creator review platform. This tool enables brands to efficiently vet and evaluate a larger number of creators, ensuring optimal brand-creator pairings.

PAIR uses a proprietary blend of first-party and third-party data to systematically review and display ideal creator pairings, enhancing the scalability and effectiveness of creator marketing campaigns.

Community and Clientele

As of June 2025, Pearpop has expanded its creator community to over 225,000 diverse and vetted creators. Notably, 71% of earnings go to rising star creators with under 1 million followers.

The platform has attracted prominent brands such as Microsoft, Amazon, American Eagle, Activision, Netflix, and Condé Nast. Pearpop sets new standards in accountable, brand-safe, and high-performing creator marketing.

Locations

• Headquartered in Los Angeles, California.
• Operates globally, serving a diverse clientele and creator base.
• Established an office in Lafayette, Louisiana, USA to further expand its reach and support growing operations.

Mission and Recognition

Pearpop's mission is to help creators earn a living doing what they love, unlocking the value of every social media user worldwide.

Since its founding, the company has been recognized as one of Fast Company's Most Innovative Companies and Digiday's Best Influencer Marketing Platform.