Original X Productions

Original X Productions (OGX) is a leading creator and operator of immersive, location-based entertainment experiences that bring beloved television shows and brands to life. Established in 2019, OGX has rapidly expanded its portfolio, captivating audiences worldwide with interactive attractions that celebrate iconic pop culture properties.

One of OGX's flagship offerings is "The FRIENDS™ Experience", an interactive celebration of the iconic TV show. It was voted as one of USA Today’s 10 Best Readers' Choice Best New Attractions and included in CNN’s 12 Best Immersive Experiences around the world.

The FRIENDS Experience features 12 nostalgia-packed rooms and activations including Monica’s kitchen and the iconic FRIENDS fountain. Visitors can explore the show’s history and re-create your favorite moments such as peeking around Rachel and Monica’s purple door, relaxing in Chandler and Joey’s recliner, or helping Ross with the infamous sofa pivot.

The space features a re-created Central Perk with the legendary orange couch and a retail store offering exclusive products.

Locations

• A flagship location in New York City
• Multiple touring locations across North America, Europe, and Australia

Another notable attraction is "The Office Experience", which immerses fans in the world of the beloved television series. Visitors can explore 17 areas inspired by the show, including the Scranton Business Park, Michael’s desk, and the Beach Day scene.

This experience also features a retail store with custom merchandise and has been recognized as one of CNN’s 12 Best Immersive Experiences worldwide.

In partnership with Warner Bros. Themed Entertainment, OGX introduced "Harry Potter: Magic at Play", a hands-on, family-friendly experience that brings the wizarding world to life.

Guests can explore iconic locations like Platform 9¾ and the Great Hall, engage in interactive activities like Quidditch™, and enjoy themed treats at the Butterbeer™ Bar. This attraction appeals to fans of all ages, offering a magical journey into the Harry Potter universe.

Expanding its portfolio, OGX partnered with The Hershey Company to develop "Hershey Super Sweet Adventure", a branded attraction celebrating Hershey's iconic products.

Set to debut in late summer or early fall at Water Tower Place in Chicago, this experience transports visitors into a magical world of candy-making. It features sensory-rich effects and interactive exhibits that pay tribute to brands like Twizzlers, Jolly Ranchers, and Hershey’s Kisses.

Leadership and Growth

OGX's success is driven by its commitment to creating unique and memorable experiences that resonate with fans worldwide. The company's leadership, including CEO Stacy Moscatelli, has been instrumental in building the company since its founding.

She continues to drive growth and innovation in the location-based entertainment industry. With a diverse portfolio and focus on fan engagement, Original X Productions continues to set the standard for immersive entertainment experiences, bringing cherished television shows and brands to life in exciting and interactive ways.

Company Location

• NYC, NY, USA