Ojos Locos

Ojos Locos Sports Cantina is a vibrant chain of Mexican-themed sports bars and restaurants that has been serving the Southwestern United States since 2010. Founded by restaurateurs Rich Hicks and Todd Istre, the first location opened in Dallas, Texas. The concept caters to the Latino community by providing a comfortable, laid-back environment where patrons relax after work, watch their favorite teams, and enjoy delicious food and drinks.

The name "Ojos Locos," which translates to "Crazy Eyes" in English, reflects the establishment's lively and energetic atmosphere. The restaurants feature state-of-the-art, wall-to-wall HD televisions broadcasting sports events, particularly soccer, boxing, and UFC matches. This setup creates an immersive sports viewing experience.

The menu offers a fusion of Mexican and Southwestern American cuisine, emphasizing tacos. Signature items include ceviche, elote, sizzling fajitas, and roasted pollo. A standout feature is the “balón,” a 100-ounce pitcher of ice-cold beer served at a refreshing 29°F, designed to keep patrons coming back for more.

The ambiance is enhanced by the staff, known as "chicas," who wear uniforms consisting of tight tank tops and short skirts, contributing to the establishment's colloquial nickname as a "breastaurant." This attire is reminiscent of other themed restaurants like Hooters and Twin Peaks, catering to a similar demographic.

Locations

As of 2025, Ojos Locos has expanded to 35 locations across several states with plans for further growth. Notably, in February 2023, the chain opened its first casino-integrated location in North Las Vegas, Nevada, combining the sports bar experience with gaming and entertainment.

Key locations include:

• Texas: Dallas, Austin, Houston, San Antonio, McAllen, Odessa, and El Paso
• Arizona: Phoenix and Tucson
• Nevada: Las Vegas and North Las Vegas
• New Mexico: Albuquerque
• California: Inglewood, Los Angeles, Lynwood, and Torrance

Each venue offers the signature blend of Mexican cuisine, sports entertainment, and a vibrant atmosphere that Ojos Locos is known for.

Overall, Ojos Locos remains a popular destination for those seeking a lively dining experience that combines flavorful food, refreshing beverages, and an energetic sports viewing environment.