Ojos Locos

Ojos Locos Sports Cantina is a dynamic restaurant and bar chain founded in 2010 by Randy DeWitt, Jack Gibbons, Rich Hicks, and Todd East, headquartered in Plano, Texas. Focused on the Latino community, it provides an authentic Mexican-themed sports bar experience with vibrant atmospheres, cold beer, and flavorful cuisine tailored to Hispanic customers.

As the largest Latin American-focused sports bar chain in the United States, Ojos Locos offers a unique blend of Southwestern American and Mexican food alongside sports entertainment, creating a distinctive niche. With between 500 and 1,000 employees, the company generates annual revenues estimated between $25 million and $49.9 million.

When Was Ojos Locos Sports Cantina Established?

Founded: 2010
Founders: Randy DeWitt, Jack Gibbons, Rich Hicks, Todd East
Headquarters: Plano, Texas, USA
Industry: Restaurant and Bar
Employees: 500-1000
Annual Revenue: $25 million to $49.9 million

Ojos Locos Sports Cantina Mission Statement

"To provide a comfortable and entertaining environment for the Latino community, offering authentic Mexican food, cold beer, and a sports-centric atmosphere."

What Makes Ojos Locos Sports Cantina Stand Out?

Ojos Locos Sports Cantina separates itself in the highly competitive hospitality industry by catering specifically to the Latino community with culturally relevant offerings and a lively sports bar setting.

Latino-Focused Branding and Atmosphere

This cantina embraces Latin culture through bilingual Spanish-English staff, Latin-inspired decor, and sports programming that includes soccer, boxing, and UFC broadcasts with Spanish commentary, attracting a devoted Latino audience.

Unique Dining Experience

Ojos Locos is well known for its "breastaurant" style featuring waitresses in revealing uniforms, often referred to as the "Mexican Hooters." This provocative branding coexists with a menu of Mexican and Southwestern American dishes including fan-favorites like tacos, wings, and burgers, complemented by their signature "Balon" 100-ounce beer pitchers.

Sports Entertainment Focus

The restaurants feature numerous large-screen televisions, including one in each booth, to deliver an immersive sports viewing experience tailored to Latino sports preferences, enhancing customer engagement and satisfaction.

How Many Locations Does Ojos Locos Sports Cantina Operate?

Ojos Locos maintains a strong regional presence primarily in the Southwestern United States, with a total of 19 locations across four states.

They operate 14 locations in Texas, 3 in Arizona, and single locations in New Mexico and Nevada, including a casino-based venue recently opened in Las Vegas as part of ongoing expansion efforts.

Where Does Ojos Locos Serve?

The chain focuses on Texas, New Mexico, Arizona, and Nevada — states with significant Latino populations where its culturally tailored hospitality concept resonates strongly with local communities.

Who Owns Ojos Locos Sports Cantina?

Ojos Locos was established and is operated by a group of founders: Randy DeWitt, Jack Gibbons, Rich Hicks, and Todd East. Together, they have built the largest Latin American-focused sports bar chain nationally, leveraging their understanding of the market to continuously grow and refine the brand.

Is Ojos Locos Sports Cantina Currently Hiring?

You can check out the open positions that Ojos Locos Sports Cantina has right here on OysterLink.