NWFI LLC

Fired Pie is a fast-casual pizza chain based in Phoenix, Arizona, established in 2013 by Doug Doyle and Fred Morgan, former California Pizza Kitchen executives. The concept focuses on customizable pizzas and fresh salads, letting customers create their own meals with a variety of toppings and sauces.

The company emphasizes the use of fresh ingredients, with dough and sauces made daily. Modern oven technology allows pizzas to be cooked in just 3-4 minutes, ensuring quick service and quality food.

Expansion and Locations

By 2021, Fired Pie had expanded to 21 locations across Arizona, including:

• Scottsdale
• Chandler
• Peoria
• Goodyear
• Mesa
• Tucson

Challenges Faced

The company faced significant challenges due to the COVID-19 pandemic, which led to reduced foot traffic and a decline in sales. Additionally, rising costs of inventory and payroll, combined with market oversaturation from competitors like MOD Pizza and Blaze Pizza, further strained the business.

Bankruptcy and Restructuring

In November 2024, Fired Pie filed for Chapter 11 bankruptcy protection, listing up to $1 million in assets and up to $10 million in liabilities. The company sought to restructure operations and finances to preserve the business and employee jobs.

As part of the restructuring, multiple underperforming locations were identified for closure to improve overall efficiency and financial health.

Current Operations

Despite these challenges, Fired Pie continues to operate several locations in Arizona, including Scottsdale, Chandler, Peoria, Goodyear, Mesa, and Tucson.

The company remains committed to providing customers with customizable, made-to-order pizzas and fresh salads, striving to adapt and recover in the competitive fast-casual dining market.