Nouria

Nouria Energy Corporation, founded in 1989 by Tony El-Nemr, is a family-owned and operated business headquartered in Worcester, Massachusetts. Over the years, Nouria has grown into one of the nation's leading convenience store chains. As of 2025, it operates 319 convenience stores and 90 car wash locations.

Nouria's diverse portfolio includes convenience stores, gas stations, car washes, and travel centers across New England. The company offers a wide range of products and services including fuel, fresh food options, snacks, beverages, and essential travel items.

Their foodservice programs feature hand-crafted sandwiches, salads, pizza, and desserts. These cater to customers seeking quick and quality meals, emphasizing both convenience and taste.

Expansion and Growth

In 2024, Nouria significantly expanded by acquiring Enmarket, a chain of 133 convenience stores and 25 car washes. Enmarket operates in Georgia, South Carolina, and North Carolina. This acquisition was a key part of Nouria's growth strategy.

It allowed the company to serve a broader customer base with its high-quality products and services, strengthening Nouria’s position in the industry.

Community Engagement and Sustainability

Nouria is deeply committed to community engagement and sustainability. In 2024, the company partnered with several charitable organizations, including:

• Salem Family Resources & The Learning Center
• People Helping People
• Windham Helping Hands
• Resiliency for Life
• The Londonderry Police Association

These partnerships aim to support local communities and initiatives, highlighting Nouria’s dedication beyond business.

Recognition and Awards

The company has been recognized for excellence in customer service and innovation. In 2022, Nouria was named Convenience Store of the Year by CStore Decisions.

This accolade highlights its dedication to providing exceptional service and quality products to its customers.

Locations

Nouria's locations are strategically situated across New England, including:

• Massachusetts
• Maine
• New Hampshire
• Rhode Island
• Connecticut
• Worcester, MA, US

The company continues to expand its presence, with plans to upgrade and rebrand all its locations to enhance the customer experience.

Summary

In summary, Nouria Energy Corporation is a dynamic and growing company offering a comprehensive range of convenience and travel essentials. Its strong commitment to quality, customer service, and community engagement keeps it a leading player in the convenience store industry.