Northgate Resorts
Northgate Resorts
Industry
About Northgate Resorts
Northgate Resorts is a family-owned hospitality company headquartered in Grand Rapids, Michigan, specializing in providing exceptional outdoor experiences across North America. With a diverse portfolio of camping destinations, Northgate Resorts caters to a wide range of outdoor enthusiasts seeking memorable vacations.
Resort Portfolio
Northgate Resorts operates an extensive portfolio of 39 camp resorts under 16 different brands, including being the largest franchisee of Yogi Bear’s Jellystone Park™ Camp Resorts in the United States.
Notable properties include Jellystone Park™ Cranberry Acres and Clay’s Resort Jellystone Park™, which are among the largest and most successful in the network.
Additionally, Northgate Resorts is the creator and owner of the award-winning Camp Fimfo brand, with two thriving locations in Texas, and manages Camp Margaritaville in Louisiana, offering a laid-back, fun-filled atmosphere.
The company also oversees a variety of independently branded campgrounds, showcasing its expertise in managing diverse camping experiences.
Expansion and Growth
In 2023, Northgate Resorts hosted over 650,000 campers across its various locations, including many families and pet owners, highlighting the family-friendly nature of their facilities.
The company introduced 419 new cabins across 28 camp-resorts, enhancing accommodation options for guests.
A significant development was the opening of the first Margaritaville Camp-Resort in Louisiana, illustrating Northgate’s strategy of diversifying its brand portfolio.
They also added nine new water features and two mountain/alpine coasters, emphasizing unique attractions that draw guests.
In November 2024, Northgate Resorts expanded into Colorado through a partnership with HAN Capital, a private equity firm specializing in real estate investments.
This partnership involved managing two premier Colorado properties, marking Northgate’s entry into the state and reflecting its commitment to bringing family-friendly outdoor hospitality to new markets.
Third-Party Management Services
In November 2023, Northgate Resorts launched its third-party management services, targeting campground owners across North America.
This expansion allows mid-sized campground operators to leverage Northgate’s expertise in:
- Operations
- Brand and marketing
- Human resources support
- Capital improvement planning
- Accounting and financial reporting
- Labor management solutions
- Revenue management strategies
- Legal and licensing support
This enhances operational efficiency and guest satisfaction for partner campgrounds.
Locations
Northgate Resorts operates numerous campgrounds across the United States, including multiple locations in New Braunfels, Texas.
The company has also expanded into Colorado, managing properties there as of November 2024.
- New Braunfels, TX, USA
- Colorado properties (managed since November 2024)
Mission and Values
Northgate Resorts is committed to delivering unforgettable outdoor experiences for campers while offering fun and rewarding careers for employees.
The company values:
- Collaboration
- Self-starting initiatives
- Growth
- Unforgettable experiences
- Creativity
It strives to create a united and innovative environment that exceeds guests’ expectations.