Nike

Nike, Inc. is a global leader in athletic footwear, apparel, and equipment, renowned for its innovative products and iconic brand. Founded in 1968 as Blue Ribbon Sports, the company adopted the name Nike in 1971, inspired by the Greek goddess of victory.

The distinctive "Swoosh" logo, created by graphic design student Carolyn Davidson, symbolizes motion and speed.

Nike's product portfolio includes a wide range of athletic footwear, apparel, and equipment designed for various sports and fitness activities.

The company is particularly famous for its Air Max and Air Jordan lines, the latter resulting from a partnership with NBA legend Michael Jordan in 1985, which significantly boosted Nike's market presence.

In recent years, Nike has faced challenges, including a 10% drop in sales and nearly halved earnings, attributed to strategic missteps under former CEO John Donahoe.

These included overreliance on retro products and severed retailer ties, allowing newer brands like Hoka and On to gain market share.

To address these issues, Nike appointed veteran executive Elliott Hill as CEO, who has embarked on a significant turnaround effort.

This includes clearing excess inventory, rebuilding retail relationships, and refocusing on innovation and performance-based athletic products.

Mission

Nike's mission is to bring inspiration and innovation to every athlete in the world, with the inclusive definition that if you have a body, you are an athlete.

Locations

The company operates numerous locations across the United States, including major cities such as:

• Portland, Oregon
• Pasadena, California
• Overland Park, Kansas
• Grand Rapids, Michigan
• Akron, Ohio
• Knoxville, Tennessee
• Texas City, Texas
• West Palm Beach, Florida
• Denver, Colorado
• Alexandria, Virginia
• Oklahoma City, Oklahoma
• Boise, Idaho
• Miami, Florida
• Boulder, Colorado
• West Valley City, Utah
• Collingswood, New Jersey
• Salt Lake City, Utah
• Memphis, Tennessee
• Boston, Massachusetts

Stock Information

As of August 7, 2025, Nike's stock (NKE) is trading at $74.35 USD, reflecting the company's ongoing efforts to navigate market challenges and maintain its position as a leading innovator in the athletic industry.