Monster Energy Company

Monster Energy Company is a prominent player in the global beverage industry, specializing in energy drinks. Founded in 2002 by Hansen Natural Company, now Monster Beverage Corporation, the company has grown to become the second-largest energy drink brand in the U.S., with a market share of 30.1% in 2022.

Headquartered in Corona, California, Monster Energy operates internationally, distributing a diverse range of energy drink products. With strong brand promotion through extreme sports and music sponsorships, the company has established a dynamic presence in over 150 countries worldwide, including key U.S. markets such as Miami.

When Was Monster Energy Company Established?

Founded: 2002
Founder: Hansen Natural Company (now Monster Beverage Corporation)
Headquarters: Corona, California, USA
Industry: Beverage
Annual Revenue: $7.492 billion (2024)
Net Income: $1.509 billion (2024)
Global Presence: Available in over 150 countries
Market Position: Second-largest energy drink brand in the U.S.

Monster Energy Company Mission Statement

Official information on Monster Energy's mission statement is not publicly available. However, the company focuses on delivering high-quality energy beverages and maintaining a strong connection with youth culture through sponsorship of extreme sports and music events.

What Is Monster Energy Company Known For?

Monster Energy is best known for its extensive range of energy drinks and its prominence in sponsoring extreme sports and lifestyle events.

Diverse Range of Energy Drinks

The company offers multiple product lines, including Monster Energy, Java Monster, Zero Ultra, Juice Monster, Maxx, Hydro, HydroSport, Extra Strength, Dragon Tea, Muscle, Import, and Rehab. Among these, Original Monster Energy, Java Monster, and Zero Ultra are the most popular items that have secured loyal consumer bases across the globe.

Strong Presence in Extreme Sports Sponsorships

Monster Energy effectively promotes its brand through sponsorships of extreme sports like motocross, skateboarding, and snowboarding, appealing to a youthful and energetic demographic. This strategy differentiates Monster from competitors and strengthens their market position.

How Many Locations Does Monster Energy Company Operate?

Monster Energy products are distributed and available in all U.S. states, including Florida and Miami, as well as in over 150 countries worldwide. This extensive distribution network supports their global reach and brand visibility.

The company continues to expand its footprint by entering new markets and developing manufacturing facilities, such as a planned flavor and concentrates facility in Brazil slated to open by next year.

Which States Does Monster Energy Company Operate In?

Monster Energy operates across all 50 U.S. states, reflecting its comprehensive national coverage and accessibility for consumers from Miami to California.

Who Owns Monster Energy Company?

Monster Energy Company is owned by Monster Beverage Corporation, a publicly traded company formerly known as Hansen Natural Company. The corporation operates as a prominent entity in the beverage industry, continually expanding through strategic branding and global market penetration.

Is Monster Energy Company Currently Hiring?

You can check out the open positions that Monster Energy Company has right here on OysterLink.