Molson Coors

Molson Coors Beverage Company is a leading multinational beverage and brewing company with a rich history spanning over two centuries. Established in 2005 through the merger of Canada's Molson Brewery and the U.S.-based Coors Brewing Company, the company has grown to become the world's fourth-largest brewer.

Headquartered in Chicago, Illinois, and Montreal, Quebec, Molson Coors operates globally. Its breweries are located across North America, Europe, the Middle East, Africa, and the Asia Pacific region.

The company's diverse portfolio includes iconic beer brands such as Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling, and Ožujsko. Beyond traditional beers, Molson Coors has expanded into flavored malt beverages, hard seltzers, spirits, and non-alcoholic drinks.

Some of their popular products include Vizzy Hard Seltzer and Five Trail whiskey.

Major Breweries

Molson Coors operates several major breweries worldwide, including the following locations:

• Molson Brewery in Longueuil, Quebec
• Coors Brewery in Golden, Colorado
• Miller Brewery in Milwaukee, Wisconsin
• Staropramen Brewery in Prague, Czech Republic
• Leinenkugel Brewery in Chippewa Falls, Wisconsin
• Boulder, CO, USA
• Denver, CO, USA
• Evansville, IN, USA

Key Developments

In 2016, Molson Coors acquired full ownership of the Miller brand portfolio from SABMiller. This acquisition solidified its position as a major player in the global brewing industry.

The company's commitment to innovation is evident in its recent ventures, including the establishment of Coors Spirits Co. in 2023, which introduced Five Trail Blended American Whiskey.

Challenges and Adaptation

In recent years, Molson Coors has faced challenges such as declining beer sales and changing consumer preferences. To adapt, the company has invested in modernizing its facilities and diversifying its product offerings.

For example, the Coors Brewing Company celebrated its 150th anniversary in 2023 by launching new initiatives and products to meet evolving market demands.

Workforce and Mission

With a workforce of over 16,000 employees, Molson Coors continues to uphold its mission of brewing beverages that unite people to celebrate all of life's moments.

The company's dedication to quality, innovation, and community engagement remains central to its operations and growth.