Michaels Stores, Inc.

Michaels Stores, Inc., commonly known as Michaels, is North America's largest specialty retailer of arts, crafts, framing, floral, wall décor, and seasonal merchandise for hobbyists and do-it-yourself home decorators.

Founded in 1973 by Michael J. Dupey in Dallas, Texas, the company has grown to operate over 1,300 stores across 49 U.S. states and Canada.

Michaels offers a vast array of products catering to various creative endeavors. Their inventory includes items for scrapbooking, beading, knitting, rubber stamping, home décor, floral arrangements, children's crafts, paints, framing, greenery, baking, and a wide selection of seasonal items.

The company also provides custom framing services through its Aaron Brothers Custom Framing store-within-a-store and online platforms.

In addition to its extensive product offerings, Michaels has developed several private brands that are exclusive to their stores. These include Recollections, Studio Décor, Bead Landing, Creatology, Ashland, Celebrate It, ArtMinds, Artist's Loft, Craft Smart, and Loops & Threads.

These brands cover a wide range of products, from art supplies and craft materials to home décor and seasonal decorations.

To enhance its product range and better serve its customers, Michaels completed the acquisition of Joann's intellectual property and private label brands in June 2025. This strategic move allows Michaels to expand its selection of fabric, sewing, and yarn products.

The acquisition includes the popular "Big Twist" yarn brand, which Michaels plans to reintroduce in-store and online later this year.

Locations

Michaels operates approximately 1,300 stores across the United States and Canada. The company has a significant presence in California, with 138 stores, accounting for about 11% of all Michaels locations in the U.S.

• Seattle, WA, USA
• Birmingham, AL, USA
• Nashville, TN, USA
• Los Angeles, CA, USA
• Augusta, GA, USA
• Jersey City, NJ, USA
• St. Louis, MO, USA
• Charlotte, NC, USA
• Baltimore, MD, USA
• Macon, GA, USA
• Worcester, MA, USA
• Hollywood, FL, USA
• Plymouth, MN, USA
• Norman, OK, USA
• Braintree, MA, USA
• Baton Rouge, LA, USA
• Philadelphia, PA, USA
• Louisville, KY, USA
• Anchorage, AK, USA
• Centennial, CO, USA

Additional Operations

In addition to its retail operations, Michaels owns and operates Artistree, a manufacturer of custom and specialty framing merchandise, and Aaron Brothers Custom Framing, a store-within-a-store offering a full line of photo frames, art prints, and custom framing services.

Mission and Vision

Michaels' mission is to operate the most exciting arts and crafts stores in the world, excelling at satisfying the creative and fun needs of its customers while contributing to the growth and well-being of its associates.