Meta

Meta Platforms, Inc. is a leading American multinational technology company headquartered in Menlo Park, California. Established in 2004, Meta operates several prominent social media platforms including Facebook, Instagram, Messenger, Threads, and WhatsApp. These platforms serve billions of users worldwide, facilitating connections and content sharing.

In 2021, the company rebranded to Meta to signal its strategic focus on developing the metaverse, a digital ecosystem integrating virtual and augmented reality technologies. This vision creates immersive virtual environments for socializing and interacting.

Meta's business primarily depends on advertising revenue, which accounted for approximately 97.8% of total revenue in 2023. The company uses sophisticated data analytics to offer targeted advertising to businesses, enabling effective audience reach.

In 2024, Meta reported record revenues of $164.5 billion, a 22% increase from the previous year, driven by advertising growth and a 5% rise in user engagement to 3.35 billion users.

Technology and Innovation

Meta has invested heavily in virtual reality (VR) and augmented reality (AR) through its Reality Labs division. The acquisition of Oculus VR in 2014 launched its VR market presence, leading to the development of the Meta Quest VR headsets.

These initiatives support Meta's commitment to building the metaverse, blending physical and digital experiences for users worldwide.

Additionally, Meta focuses on artificial intelligence (AI) advancement. Its Llama AI models are among the industry's most powerful, and the company has published neural networks openly to encourage collaboration.

This AI strategy has attracted top researchers and positioned Meta as a significant player in the AI field.

Global Locations

Meta operates worldwide with offices in numerous countries including the United States, Canada, Mexico, Brazil, and Argentina.

In the United States, Meta has multiple locations such as its Menlo Park headquarters and offices in:

• Paterson, NJ, USA
• Seattle, WA, USA
• Bellevue, WA, USA
• Upper Darby, PA, USA

These locations facilitate Meta's global operations and enable the company to maintain its expansive platform and service offerings.

Summary

Meta Platforms, Inc. continues to innovate across social media, VR/AR, and AI. The company strives to enhance connections and build immersive digital experiences through its diverse technologies and platforms.