Max Mara Fashion Group

Max Mara Fashion Group, established in 1951 by Achille Maramotti, is a distinguished Italian fashion house renowned for its high-quality ready-to-wear clothing.

Headquartered in Reggio Emilia, Italy, the company has expanded its presence to over 2,500 single-brand stores and more than 10,000 multi-brand installations across 105 countries.

Company Portfolio and Workforce

The group's portfolio includes 41 companies and over 5,500 employees, operating under 10 main brands and more than 60 different collections.

These brands encompass Max Mara, Sportmax, Sportmax Code, Weekend Max Mara, Marella, Pennyblack, iBlues, MAX&Co., and Marina Rinaldi.

Each brand maintains a commitment to quality, style, and innovation, contributing to the group's esteemed reputation in the fashion industry.

Product Offerings and Digital Transformation

Max Mara's dedication to excellence is evident in its diverse product offerings, including iconic pieces like the 101801 coat and the Teddy Coat.

The company embraced digital transformation by launching an e-commerce platform in 2013 and establishing a Digital Division to enhance its online presence.

Cultural and Social Initiatives

Max Mara is committed to cultural and social initiatives. It sponsors the Max Mara Art Prize for Women, awarded every two years to a female artist in the United Kingdom.

This prize provides artists the opportunity to collaborate with local artists and conduct research in Italy.

Global Operations

Max Mara Fashion Group's global operations are supported by a network of international offices, showrooms, and more than 2,500 monobrand stores and 10,000 multibrand stores in over 100 countries.

Key functions supported globally include retail operations, wholesale distribution, marketing and communications, regional logistics, and customer service.

This widespread presence ensures brand visibility and accessibility worldwide, with tailored strategies for different markets.

Locations

• Headquarters in Reggio Emilia, Italy
• United States locations include New York, New York; San Francisco, California; Palo Alto, California; and Manhasset, NY, USA

Employee Presence in the United States

In the United States, Max Mara has a significant presence with 552 employees, reflecting its established footprint in the American market.

Overall, Max Mara Fashion Group exemplifies a harmonious blend of tradition and innovation, offering a diverse range of high-quality fashion products while actively engaging in cultural and social initiatives.