Mattel

Mattel, Inc. is a leading American multinational toy manufacturing and entertainment company, renowned for its iconic brands such as Barbie, Hot Wheels, and Fisher-Price. Established in 1945 by Harold Matson and the husband-and-wife duo Ruth and Elliot Handler, Mattel has grown into one of the world's largest toy makers, with products sold in over 150 countries.

Headquartered in El Segundo, California, Mattel's diverse portfolio includes a wide range of toys, games, action figures, dolls, and building sets. Notable brands under its umbrella are American Girl, Barbie, Hot Wheels, Matchbox, Fisher-Price, and UNO.

The company has also expanded into entertainment, producing films and television series based on its beloved characters.

In recent years, Mattel has strategically diversified its business model. Under the leadership of CEO Ynon Kreiz, appointed in April 2018, the company has ventured into film and television production, aiming to leverage its intellectual properties across various media platforms.

A significant milestone was the release of the live-action "Barbie" film in 2023, which grossed over $1.4 billion globally and received nine Oscar nominations.

To further strengthen its entertainment division, Mattel consolidated its film and television units into a unified entity named Mattel Studios in June 2025. This strategic move aims to capitalize on the success of brand-based entertainment, with upcoming projects including a live-action "Masters of the Universe" film set for June 2026 and a "Matchbox" movie slated for fall 2026.

Mattel's commitment to innovation is also evident in its expansion into digital gaming. The company has developed mobile and video games based on its brands, such as "Hot Wheels Infinite Loop" and "He-Man and the Masters of the Universe: You Have the Power."

These initiatives reflect Mattel's dedication to engaging with consumers through various digital platforms.

Locations

With a global presence, Mattel operates in numerous locations worldwide, including:

• Los Angeles, CA
• Inglewood, CA
• Bayonne, NJ
• New York City, NY
• Oak Park, IL
• Orlando, FL
• Chicago, IL
• Franklin, TN

This extensive network supports the company's diverse operations, from product development and manufacturing to marketing and distribution.

Summary

Mattel continues to evolve by embracing new opportunities in entertainment and digital media, while maintaining its legacy as a leading toy manufacturer. The company's strategic initiatives and diverse brand portfolio position it well for sustained growth and innovation in the global market.