MarketSource, Inc

MarketSource, Inc. is a leading sales acceleration company dedicated to delivering enhanced outcomes for some of the world's most iconic brands. Specializing in both B2B and retail environments, MarketSource designs and operationalizes managed sales and customer experience solutions that are purpose-built and tech-enabled. These solutions ensure measurable improvements in business performance.

Founded in 1975, MarketSource has grown to become a trusted partner for Fortune 1000 clients across various industries, including B2B, retail, automotive, healthcare, pharmaceuticals, insurance, and consumer packaged goods. Its entrepreneurial roots have fostered a culture of innovation, enabling it to adapt and evolve with the changing needs of clients.

Services Offered

MarketSource provides a comprehensive suite of services designed to accelerate sales and enhance customer experiences. These services include:

• Account management
• Assisted sales and auto F&I development
• Brand advocacy and channel sales
• Customer care and direct sales
• Experiential and field sales
• Inside sales, patient engagement, and recall management
• Retail sales and store operations
• Training and virtual brand engagement

Define-to-Design™ (D2D) Process

A key component of MarketSource's approach is its proprietary Define-to-Design™ process. This methodology evaluates a client's current and desired states, applies advanced geographic information systems (GIS) and analytical tools to create optimal sales coverage and team configurations. It also identifies best-fit technology resources and establishes success metrics.

This thorough process enables MarketSource to craft sales programs that effectively achieve clients' sales objectives.

Recent Expansion

In September 2023, MarketSource enhanced its capabilities by acquiring Salelytics, LLC, a premier provider of outsourced contact center services. This strategic acquisition strengthened MarketSource's ability to offer a turnkey customer experience approach, combining AI-supported contact center services with its existing sales acceleration solutions.

Locations

MarketSource's global presence features its headquarters in Alpharetta, Georgia, USA, with additional locations in:

• Appleton, Wisconsin, USA
• San Antonio, Texas, USA
• Brussels, Belgium
• Sofia, Bulgaria
• Singapore
• Barbados
• Jacksonville, Florida, USA
• NYC, New York, USA
• Windham Center, Maine, USA
• Midland, Texas, USA
• Manchester, New Hampshire, USA

Moreover, the company operates local units in Australia, Brazil, Canada, China, Costa Rica, India, Ireland, Malaysia, Mexico, Netherlands, Philippines, Poland, Serbia, Spain, Sweden, Taiwan, Thailand, Turkey, the UAE, and Vietnam.

Company Culture and Values

Through deep industry knowledge and a match-to-fit approach, MarketSource becomes an extension of its clients' teams, driving sales and customer experience to new heights. The company’s commitment to people-focused values guides its relationships. It fosters a rich and empowered work culture, creating opportunities for both employees and the businesses it serves.