Madhappy

Madhappy is an American clothing and lifestyle brand founded in 2017 by brothers Peiman and Noah Raf, along with Mason Spector and Joshua Sitt. Established in Los Angeles, California, the brand focuses on promoting optimism and mental health awareness through its products and community initiatives.

The brand's product line features apparel such as hoodies, sweatpants, T-shirts, and hats. Their designs are minimalist and often carry positive messaging. Popular slogans include "Optimist," "Lovechain," and "Local Optimist," which highlight Madhappy’s dedication to building a community rooted in positivity.

Collaborations and Partnerships

Madhappy has expanded its reach through various pop-up shops and collaborative efforts. They have partnered with Columbia Sportswear to produce collections connecting outdoor activities and mental health.

Additionally, collaborations with luxury retailer Colette in Paris have helped solidify Madhappy's position in the fashion world.

Investment and Growth

In 2019, the brand received a significant boost with a $1.8 million seed investment led by LVMH Luxury Ventures. This investment allowed Madhappy to grow its operations and deepen its community outreach efforts.

Mental Health Advocacy

Madhappy is deeply committed to mental health through the establishment of The Madhappy Foundation, a nonprofit organization focused on global mental health improvement.

A portion of every sale, specifically 1% of proceeds, supports mental health awareness, research funding, and advocacy efforts. The brand has aligned with organizations including The Jed Foundation, Project Healthy Minds, and The University of Pennsylvania's Positive Psychology Center.

Locations

Madhappy operates flagship stores that serve as community hubs and offer immersive retail experiences that embody the brand’s optimistic spirit.

• Los Angeles, CA, USA
• Glendale, CA, USA
• New York City, NY, USA

These locations host events and provide customers a chance to engage with Madhappy's message of hope and mental well-being.

Overall Impact

With a unique fusion of fashion, community engagement, and mental health advocacy, Madhappy continues to inspire individuals to embrace a positive outlook and prioritize their well-being.