M CROWD RESTAURANT GROUP

M Crowd Restaurant Group is a prominent hospitality company based in Carrollton, Texas, renowned for its diverse portfolio of dining establishments that offer a range of culinary experiences.

Established in 1991, the company has grown to become a significant player in the restaurant industry, operating multiple concepts that cater to various tastes and preferences.

Mi Cocina

At the heart of M Crowd's offerings is Mi Cocina, a celebrated Tex-Mex restaurant chain that has become a staple in the Dallas-Fort Worth area.

The inaugural Mi Cocina opened in 1991 in the Preston Forest neighborhood of Dallas, Texas. Its success led to rapid expansion, with numerous locations across Texas and Oklahoma.

Mi Cocina is renowned for its authentic Tex-Mex cuisine, featuring signature dishes like the Mambo Taxi margarita and a variety of tacos, enchiladas, and fajitas. The restaurant's vibrant atmosphere and commitment to quality have garnered a loyal customer base.

Taco Diner

In 1998, M Crowd introduced Taco Diner, a concept inspired by the bold flavors of traditional Mexico City taquerias.

This establishment emphasizes fresh fish, salads, and classic tacos, presenting a lighter approach to Mexican cooking in a fun, high-energy atmosphere.

Taco Diner offers a unique dining experience that appeals to those seeking a contemporary twist on traditional Mexican fare.

The Mercury

That same year, M Crowd ventured into fine dining with the opening of The Mercury, which was immediately named Restaurant of the Year.

Under the direction of Chris Ward, The Mercury has created its own distinctive brand of New American Cuisine prepared with Mediterranean and French influences.

Vaqueros Texas Bar-B-Q

Expanding its culinary repertoire, M Crowd introduced Vaqueros Texas Bar-B-Q, a concept that brings authentic Texas barbecue to its diverse portfolio.

This establishment focuses on traditional barbecue techniques, offering a range of smoked meats and classic sides in a welcoming environment.

Monkey Bar

Additionally, M Crowd operates Monkey Bar, a lively venue that combines a dynamic bar scene with a menu of appetizers and light bites.

This concept caters to those looking for a casual yet energetic setting to enjoy drinks and small plates.

Community Engagement and Culture

M Crowd Restaurant Group places a strong emphasis on community involvement and fostering a familial culture within its organization.

The company partners with various organizations, including Children's Health in Dallas, to drive awareness and create meaningful change in the communities it serves.

In 2022, M Crowd established the Familia Fund, a 501(c)(3) designed to provide short-term crisis relief assistance to active and retired team members and their immediate families during times of need.

Locations

M Crowd Restaurant Group operates numerous locations across Texas and Oklahoma. Locations include:

• Mi Cocina – Alliance, Bent Tree, Chapel Hill, District 121, Galleria Mall, Grandscape, Highland Park Village, Highlands Ranch, Lake Highlands, Lakeside, Lakewood, Las Colinas, Lennox, on the Park, Preston Forest, Rockwall Crossing, Shops at Legacy, Southlake Town Square, Sundance Square, The Star, Tulsa, Uptown, Watters Creek
• La Parada

Additionally, M Crowd has locations in:

• Flower Mound, TX, USA
• Fort Worth, TX, USA