LuisaViaRoma

LuisaViaRoma, established in 1929, is a renowned luxury fashion retailer that seamlessly integrates its rich heritage with modern e-commerce innovation. Founded by Luisa Jaquin and Lido Panconesi in Florence, Italy, the company began as a concept store on Via Roma. It offered a curated selection of high-end fashion.

Over the decades, LuisaViaRoma has evolved into a global leader in luxury retail, blending its storied past with cutting-edge digital strategies.

History and Evolution

In 1999, LuisaViaRoma embraced the digital era by launching its online platform. This made it one of the pioneers in luxury e-commerce.

This strategic move allowed the company to reach a broader international audience. Its diverse range of products includes men’s, women’s, and children’s clothing, accessories, home goods, and beauty products.

The online store features over 600 luxury brands, encompassing both iconic names and emerging talents. This ensures a comprehensive and exclusive shopping experience.

Phygital Approach and Flagship Store

The company’s commitment to innovation is evident in its “phygital” approach, blending digital and physical shopping experiences.

In 2024, LuisaViaRoma opened their flagship store in New York City’s NoHo district. The store spans over 1,000 square meters across two floors.

The store showcases a curated selection of men’s and women’s ready-to-wear collections from renowned designers such as Chloé, Maison Margiela, Jil Sander, and Lanvin.

It also features celebrated New York designers like Gabriela Hearst, Proenza Schouler, and Helmut Lang. A 200-square-meter private shopping area for VIP clients offers an exclusive selection of haute couture pieces and luxury jewelry.

Sustainability Efforts

LuisaViaRoma’s dedication to sustainability is reflected in its packaging practices.

Since 2019, the company has utilized FSC® certified packaging, ensuring maximum recyclability and demonstrating a conscious approach to environmental responsibility.

Leadership and Future Direction

Under the leadership of CEO Tommaso Maria Andorlini, appointed in July 2023, LuisaViaRoma continues to solidify its position as a leader in the fashion and luxury market.

The company remains committed to offering an exclusive shopping experience that integrates the worlds of digital and physical retail, catering to a discerning global clientele.

Locations

• New York, NY, USA - Home to their flagship store launched in 2024, situated in the NoHo district with expansive retail and VIP areas.

In summary, LuisaViaRoma exemplifies the fusion of tradition and innovation in the luxury fashion industry. It provides a comprehensive and personalized shopping experience catering to evolving international customer needs.