Lovisa

Lovisa is a dynamic Australian fashion jewellery brand that has rapidly expanded its presence both domestically and internationally since its inception in April 2010. Established in Sydney, Australia, Lovisa was created to meet the demand for on-trend fashion jewellery at accessible prices.

The brand's trend-spotting departments worldwide draw inspiration from couture runways and current street style, delivering new, must-have styles to customers each week.

Global Presence

As of July 2023, Lovisa boasts an impressive network of 801 stores across 39 countries, including Australia, New Zealand, Malaysia, Singapore, South Africa, Spain, France, and the United States.

The brand also operates franchised stores in the Middle East and Vietnam, showcasing its wide appeal and international reach.

United States Expansion

In the United States, Lovisa has experienced significant growth, with over 100 stores operating across various states.

These include:

• California
• Texas
• Florida
• Minnesota
• New York
• New Jersey
• Arizona
• Colorado
• Louisiana
• South and North Carolina
• Tennessee
• Oklahoma
• Illinois
• Ohio
• Kentucky
• Connecticut
• Massachusetts
• Washington
• Kansas

The first Lovisa store in the U.S. opened in Glendale, California, in 2017, marking the beginning of its American journey.

Product Range

Lovisa offers an extensive product range with a wide variety of jewellery and accessories to cater to diverse customer preferences.

The brand is committed to delivering 150 new styles each week, ensuring customers have access to the latest trends and designs.

Offerings include earrings, necklaces, rings, wristwear, body jewellery, and various accessories designed to complement and enhance personal style.

Customer Service

In addition to its diverse product range, Lovisa provides exceptional customer service, with stylists available in every store.

They offer expert advice on current trends, inspirational styling techniques, and personalized tips.

This commitment to customer experience is central to Lovisa's philosophy, encapsulated in their core belief: "It's about you, always."

Recent Acquisitions

Lovisa's expansion strategy includes significant acquisitions, such as the purchase of part of the European retail store network of German jewellery wholesaler Beeline GmbH in November 2020.

This deal involved 74 stores operating under the Six and I Am brands across Germany, Switzerland, the Netherlands, Belgium, Austria, and Luxembourg, which were subsequently rebranded as Lovisa stores.

In December 2020, Lovisa further expanded its European footprint by acquiring Beeline's 30 stores in France.

Challenges and Resilience

Despite challenges during the COVID-19 pandemic, such as exiting the Spanish market due to poor support from landlords, Lovisa has continued to push forward with its global expansion.

The brand's resilience and commitment to growth are evident through its ongoing efforts to establish a strong presence in existing markets and explore new ones.

Company Culture

Lovisa's success is attributed to its dedication to fashion, style, and customer service.

The brand's culture is built on values such as a can-do attitude, respect, continuous improvement, communication, accountability, teamwork, trust, and integrity.

These commitments are reflected in the brand's approach to business and interactions with customers and employees alike.

Career Opportunities

For those interested in joining Lovisa, the company offers exceptional career opportunities for growth within the brand.

Team members benefit from:

• Personal career development
• Exceptional product discounts
• Referral rewards programs
• Team and support centre social events
• Health benefits for full-time store managers and support centre staff

Locations

Lovisa's locations include:

• Stamford, CT, USA
• California
• Texas
• Florida
• Minnesota
• New York
• New Jersey
• Arizona
• Colorado
• Louisiana
• South and North Carolina
• Tennessee
• Oklahoma
• Illinois
• Ohio
• Kentucky
• Massachusetts
• Washington
• Kansas

Summary

In summary, Lovisa is a forward-thinking fashion jewellery brand that combines global trends with local insights to deliver stylish and affordable jewellery to a wide audience.

Its rapid expansion, diverse product offerings, and commitment to customer service have established Lovisa as a leading player in the global fashion jewellery market.