L'Oreal LUXE

L'Oréal Luxe is the luxury division of the L'Oréal Group, offering a unique world of beauty through its portfolio of 26 iconic and complementary brands. These brands embody elegance and refinement across three major specializations: skin care, make-up, and perfume.

The division's extensive brand portfolio includes renowned names such as Lancôme, Yves Saint Laurent, Giorgio Armani, Kiehl's, Helena Rubinstein, Aēsop, Prada, Valentino, and Miu Miu. Each brand cultivates its own unique identity, complemented by exceptional services and experiences.

L'Oréal Luxe products are available through various channels, including department stores, cosmetics stores, travel retail, own-brand boutiques, and dedicated e-commerce websites.

This diverse distribution strategy ensures that consumers worldwide have access to luxury beauty products that cater to their individual needs and preferences.

In 2023, L'Oréal Luxe achieved significant growth, becoming the global leader in luxury beauty. The division's success is attributed to its unparalleled expertise in developing luxury brands, continuous investment in its portfolio, and an ambitious omnichannel strategy.

Notably, the acquisition of Aēsop, a holistic luxury beauty brand, further strengthened its position in the market.

L'Oréal Luxe's commitment to innovation is evident in its integration of technology with beauty products to enhance consumer experience and satisfaction.

The division has introduced technologically advanced products like the Hapta motorized lipstick applicator and the AirLight Pro hair dryer, demonstrating its dedication to creating products that meet the evolving needs of consumers.

Sustainability is also a key focus for L'Oréal Luxe. The division is advancing the development of refillable products in fragrance, skincare, and makeup, encouraging consumers to adopt more responsible consumption habits.

Collaborations with retailers, such as the multi-brand fragrance refill wall with Sephora in France, further promote environmental consciousness among consumers.

Locations

• New York City – headquarters of L'Oréal Luxe
• Miami – focuses on travel retail operations
• Salt Lake City – contributes to distribution and logistics efforts
• Boca Raton, FL, USA

Overall, L'Oréal Luxe continues to lead the luxury beauty market by offering a diverse range of high-quality products, embracing technological innovation, and promoting sustainability, all while maintaining a strong global presence.